Marketing

Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.

Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.

Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.

Featured Marketing Content

Additional Content

This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry January

As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.

Molson Coors Launches Zero-Proof Cocktail

Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.

Hold the Bubbles: Canned ‘Hard Water’ Has Arrived

While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.

Good Wolf Relaunches Under New Ownership

After shutting down operations last year, Portland, Oregon-based probiotic tonic brand Good Wolf has relaunched under new ownership. Good Wolf announced the relaunch last week alongside a refreshed website featuring Hibiscus Bloom, Ginger Lemon and Pina Colada flavors in 12 oz. cans, but products have been back on the market for several months according to the brand’s new owner, Nathan Keane.

Food and Beverage Brands Relishing Pickleball Opportunities

While it may once have been the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking to get in on the ground floor.

Biodegradable Bottled Water Brand Cove Launches in Erewhon

After years of research and development, sustainable beverage company Cove is introducing its biodegradable bottled water next month in Erewhon stores in California. Since 2018, California-based Cove has been working to develop a truly revolutionary innovation with the potential to address systemic sustainability and recycling challenges: a plastic-free, biodegradable bottle.