Since launching in 2018, the Greenbelt Craft Kombucha team has urged consumers to use its products as a replacement for sugary soft drinks or alcohol. Now, the brand is “blatantly laying it out there,” according to co-founder Gavin Booth, with the creation of its non-alcoholic, cocktail-inspired line of yaupon tea-based kombucha.
Robertet and Fleur de Vie are joining their expertise to unveil Spiruline Safe, a premium quality of Spirulina produced through a unique, fully controlled process for the food supplement and the food & beverage market.
Pinkies Up! Boulder-based, super-premium RTD cocktails pioneer, Cocktail Squad, launched its NEW Squad Sampler six-pack in four new markets. Two flavors, real spirits, zero sugar, no artificial sugar substitutes, and just 90 calories!
Introducing, Sparkling Ice Superfruit, a better-for-you beverage delivering an excellent source of B, C, and D vitamins. This is the brand’s first non-alcoholic line extension that is sweetened with Stevia leaf. Adventurous fruit flavor meets sweetness from nature in a 12oz sleek can.
Odyssey Mushroom Elixir is a line of functional beverages that, as the name suggests, use mushrooms as their hero ingredient and pairs them with either a coffee or tea base. The products are non-carbonated and packaged in 7.4 ounce slim cans.
Take Two, an upcycled foods company creating second chances for people and the planet, is proud to announce that Take Two Barleymilk is one of the first products ever to receive the Upcycled Food Certification developed by the Upcycled Food Association. The Upcycled Certified Program celebrates brands who manage their resources in a more responsible way.
When Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate drinks. Now, 25 years later, they may be catching on. In recent months, the yerba mate category has seen an influx of attention and innovation from startups and strategics alike.
Alexander Harik, founder and CEO of Zesty Z, a brand of condiments, popcorn and seasonings inspired by the Mediterranean diet, discussed company’s positioning as an authentic food brand designed to reach a broad set of consumers, the process of scaling from a single product to a platform brand and how he’s navigated challenges and surprising roadblocks as an Arab-American food entrepreneur.
The rainbow of Oh Hi Beverages Budtender’s Reserve cannabis drinks is now complete with the latest flavor addition, Sucker Punch.
Wyoming Whiskey announced the brand has raised over $120,000 in partnership with the National Park Foundation. The brand, which is committed to preserving the natural beauty of America’s wide-open spaces that inspired the whiskey, hosted a virtual auction featuring four beautiful, one-of-a-kind bottles in the Wide Open Spaces – By Air collection, with all proceeds directly benefiting the National Park Foundation.
Monaco Cocktails, a line of ready-to-drink, spirit-based canned cocktails from Atomic Brands, has announced in-store retail distribution with multiple grocery stores for its new variety six-pack.
The Kraken Black Spiced Rum is celebrating cities across the U.S., buying local bar-goers their first rum of summer, and releasing The Kraken Attacks limited edition bottles complete with squid-hunting prizes.
Jovē Wellness announced the launch of its new alkaline water, Jovē, a 100% purified water made with Advanced Cellular Hydration Technology. A newcomer to the water aisle, Jovē is a smooth, easy drinking pH 9.5+ alkaline water clinically shown to provide hydration for skin and cellular health.
Following a year of tremendous growth, Volley, the first clean tequila seltzer on the market, announces the appointment of three new executive team members, Tom Spaven (formerly of Bacardi USA) as Chief Marketing Officer, Chris Heslep (formerly of Stoli Group) as Chief Sales Officer and Nick Papanicolaou (of Pernod Ricard) as Senior Advisor.
