The Glenfiddich Rare Collection Unveils Two New Vintage Casks
Released individually as single casks, both Cask 4706 and Cask 5114 are exclusive to the United States with only 100 bottles of each available.
Former Exec: Outlaw Energy is Shutting Down
Energy drink maker Outlaw Beverages is shutting down, according to the brand’s VP of sales David Martin. Martin announced on LinkedIn yesterday that the company had been unable to find outside financing to fund operations. As well, president and CEO Jesus Delgado-Jenkins left his position last month, according to his LinkedIn profile.
Tullamore D.E.W. Irish Whiskey Debuts New Short Film in Beauty of Blend Campaign
2020 brings with it the launch of the exciting new extension of “Beauty of Blend,” the global campaign from the world’s second largest Irish whiskey Tullamore D.E.W. This work extols the virtues of blending, of breaking down barriers, of embracing and celebrating the beauty of us.
8-Ball Premium Chocolate Whiskey Debuts in Colorado
America’s first 100% all-natural, chocolate-infused bourbon whiskey, 8-Ball premium chocolate whiskey, has secured a distribution deal with High Country Beverage that will introduce the in-demand, handcrafted spirit to Colorado.
The Vitamin Shoppe Launches Premium Sports Nutrition Brand Jocko Fuel
The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, has announced the launch of a premium sports nutrition brand from John "Jocko" Willink, a renowned former Navy SEAL officer, New York Times best-selling author, host of the popular Jocko podcast, Partner in Origin, and co-founder of Echelon Front, a leadership development consulting firm.
BioSteel Named Official Sports Drink of the Brooklyn Nets and Barclays Center
BioSteel Sports Nutrition Inc. has been named The Official Sports Drink of the Brooklyn Nets and Barclays Center, the company's first major partnership with a professional U.S. sports team.
Taste Radio Insider Ep. 71: Why Profitability Means Saying ‘No’ More Often
Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”
Beverage Industry Innovators Launch ENHANCED RECOVERY Omega-3 Sports Drink
Beverage industry innovators Phil Marineau and Harry Drnec has announced the official launch of ENHANCED RECOVERY, an omega-3 sports drink scientifically formulated to give elite athletes more rapid and complete muscle recovery following intense workouts or competition.
Review: GT’s Sacred Life
GT’s Sacred Life kombucha is a limited edition SKU created in celebration of the company’s 25th anniversary. The product features a unique formulation that’s blue in color and is packaged in a bottle that was designed just for this flavor.
Distribution Roundup: Greenbelt Kombucha Launches in Walmart
Greenbelt Kombucha Launches in Walmart; Olipop Adds Wegmans, Names New Board Member; OXIGEN Partners with Big Geyser; Tama Tea Partners with UNFI for East Coast Expansion
CHERRiSH Announces Five NBA and MLB Athletes as Brand Ambassadors
Professional athletes are always looking for an edge. They seek out products that improve performance and recovery without harming their bodies. Now, five professional athletes from the NBA and MLB have joined forces to endorse a high-performance, high recovery beverage engineered by Mother Nature for active and athletic consumers everywhere.
Southern Breeze Sweet Tea Introduces New Flavor to Cold Brew Lineup
Southern Breeze Sweet Tea, the original zero calorie cold brew sweet tea inspired by the South itself, has launched a new flavor – Watermelon. A bright and punchy treat to sweeten your day, the new flavor is made with real tea leaves and has just the right amount sweetness to make the summery watermelon stand out.
Reed’s Launches Wellness Ginger Shots
Ginger and Functional Shot lovers can now enjoy their favorites in a new way. Reed’s Inc., America’s #1 name in ginger, has launched Reed’sWellness Shots. Each variety is packed with fresh organic ginger and shelf stable so you can get your daily dose of powerful ginger every-time, anywhere.
Coffee, California Are Keys to Minor Figures U.S. Oat Milk Debut
As Minor Figures quietly rolls out to U.S. coffee shops and independent retailers, the four-year-old brand is hoping its coffee credentials and playful personality will help it to disrupt an increasingly crowded marketplace.