News

Pepsi Debuts Pep’s Place: A Fast Beverage Restaurant Where The Cola Comes First

The Pepsi brand is upending what we expect of the food delivery world, with the launch of Pep's Place, where the cola comes first. Consumers are invited to first pick their Pepsi beverage of choice, which then prompts curated food items based on that beverage, to enhance the overall meal experience.

Flavors, Flexibility Providing Fuel for On-Fire RTD Cocktails

With projections predicting continued segment growth for RTDs, anyone looking to enter the space will face a competitive landscape. But by studying brands who have either launched during the pandemic or have weathered the storm without faltering, there are plenty of opportunities for new premixed canned cocktails to thrive.

Molson Coors: Despite Challenging Quarter, ZOA is ‘Well Received’

Despite seeing a 9.7% decline in net sales in the first quarter of 2021, Molson Coors Beverage Company reported solid sales for its non-alcoholic beverage portfolio, including new energy venture ZOA. Speaking to investors and analysts on a conference call Thursday, CEO Gavin Hattersley said ZOA has been “extraordinarily well received by retailers and by distributors alike.”

Transparent & Pandering AF: Say Hello to GEN Z Water

Just when it seemed the beverage industry had it all figured out when it came selling to millennials, in comes Gen Z. Gen Z Brands is a new Arkansas-based, sustainably packaged bottled water brand that has taken its namesake from its target demographic.

With New Owners, Grillo’s Looks to Accelerate Growth

Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.

Gallery: April’s New Products

As we head into spring, beverage brands are amping up consumers for the warmer months ahead. This month saw new energy boosting shots, oat milk innovations, and two new functional flavors from Vitaminwater. Check out the gallery for the latest from Super Coffee, Fever Tree, and hellowater, in addition to new brand launches, partnerships, and reformulations.