News

Hydralyte Launches ‘Plus Immune System Boost’ Drink Mix

Hydralyte, a company widely recognized for its science-backed rehydration formula drinks, launched Hydralyte Plus Immune System Boost on October 16. Many people don’t recognize the common signs of dehydration such…

Blue Ridge Bucha Announces New Owner and CEO

WAYNESBORO, Va. – Since 2010, Blue Ridge Bucha’s Co-Founders Kate and Ethan Zuckerman and their team have been handcrafting organic kombucha in the Blue Ridge Mountains of Virginia. From the…

Fresca Returns to Shelves with New Packaging

Fresca Original Citrus Sparkling Soda Water is now available at your local grocery store in a new, 500mL six pack. New bottles will be available in select states throughout the…

People Moves: Jones Soda Names Mark Murray as CEO; Aqua ViTea Builds Out C-Suite

Jones Soda has named Mark Murray as its permanent president and CEO; Vermont-based kombucha maker Aqua ViTea announced an expansion of its leadership team with three new additions to its c-suite; Soylent co-founder Rob Rhinehart has stepped down as chairman of the company’s board of directors.

Dewar’s Whisky Launches Sports Themed Multi-Channel Global Campaign

DEWAR'S®Whisky, the world's most awarded whisky, debuts its latest multi-million dollar marketing campaign, entitled Stay Curious. Calling upon consumers to “Stay Curious” and encouraging them to seek out new, memorable experiences across cultures, the campaign is a direct reflection of the brand’s history and ethos.