News

In California, CBD Brands Await Legislative Relief

If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.

MatchaBar Puts ‘Hustle’ First in Rebrand

Two years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now called “Hustle by MatchaBar.” The revamped products will feature new labelling and be split into two product lines: Hustle Energy and Hustle Tea.

Elevator Talk: Sofee Adopts Gypsy Brewing Model for Carbonated Cold Brew Coffee Line

Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.

Slapjack Jackfruit Vodka Announces Launch

SLAPJACK is a sure hit as a shooter, particularly chilled, with delicious flavors of mango, banana, pineapple, orange and peach (plus a déjà vu flavor profile you know you’ve had before, but just can’t place - until you do).

C4 Announces Costco Partnership

C4, America's number-one pre-workout brand and fastest-growing performance energy drink, is proud to announce that carbonated C4 is now available at Costco.

Nut-based Brands May Adjust Calorie Counts After USDA Research

The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) has found that almonds, cashews, pistachios and walnuts all contain less calories than originally thought, according to a series of studies that began in 2012.

Full Plate: Meal Replacement Brands Target Growth in 2020

Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.