BrightFox is a unique beverage concept that describes itself as a “nightlife hydration beverage for a brighter tomorrow.” The product blends vitamins, minerals, electrolytes and antioxidants into six-SKU line of zero-calorie beverages packaged in 10.1 oz aluminum bottles with either a black or white matte finish.
This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of R.E.D.D. Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.
Backyard Soda Co. is a line of small-batch sodas that are made with clean ingredients and are enhanced with 15 mg of CBD per 12 oz. can. Produced in Colorado, the products are presently available in three flavors: Mango-Jalapeno, Lavender-Lemon and Ginger-Lime.
Lea Feghali is the co-founder and chief brand officer at Yumix, a beverage brand with a fresh proposition for cocktail consumers. Instead of offering a premixed ready-to-drink cocktail, the brand’s unique packaging gives the user the experience and ability to mix spirits and fruit juice immediately before consuming.
Tama Tea is a line of zero calorie sparkling green tea made without sweeteners, extracts, concentrates or natural flavors. The product line features three varieties and the products are packaged in 12 oz. cans, with 35 mg of caffeine in each.
Sam Dennigan, founder of innovative plant-based brand Strong Roots, spoke about the company’s focus on making sustainable food that appeals to the next generation of health-conscious consumers, how thoughtfully planned demos can be the best path to trial and its “top down/bottom up” strategy for becoming a global brand.
This breakout session from BevNET Live Winter 2019 examines the developing RTD beverage alcohol segment from both a macro-economic level -- with Brandy Rand, COO, Americas, IWSR, -- as well as a personal perspective, with Sean Venus of Venus Spirits.
Hustle Energy by MatchaBar, which is the new branding for MatchaBar’s energy drink line, comes in two lines: Hustle Energy and Hustle Tea. Today, we’re taking a look at the former, which is launching with three sparkling flavors: Lemon & Lime, Peach and Mint.
Nona Lim spoke about the development of her namesake food brand and the importance of saying “no” to “top-line growth that isn’t in line with our profitability requirements.” She also discussed the ways in which she funded her upstart brand prior to accepting venture capital, how she negotiates favorable terms with suppliers and why she describes venture capital as a “double-edged sword.”
GT’s Sacred Life kombucha is a limited edition SKU created in celebration of the company’s 25th anniversary. The product features a unique formulation that’s blue in color and is packaged in a bottle that was designed just for this flavor.
This breakout session, recorded at BevNET Live Winter 2019, features an in-depth discussion on investment led by a panel of speakers including Brian Goldberg, co-founder and managing director, CapStream Group; Arthur Gallego, principal, Gallego & Co.; and Robert Brown, managing director, Encore Consumer Capital.
Megan Riggs is the founder and CEO of Crunchy Hydration, a company that aims to deliver ‘mindful hydration’ and uplift the consumer’s brain and soul through a line of sparkling herbal waters featuring adaptogens, nootropics and CBD. Riggs founded the company to help people with anxiety and hopes to create a lifestyle movement centered around mindfulness and wellness.
Eboost founder/CEO Josh Taekman chronicled his career path from music marketing, including a partnership with hip-hop and fashion mogul Sean “P. Diddy” Combs, to beverage entrepreneurship with energy platform brand Eboost, and also discussed why he initially focused on non-traditional retail and how he landed a joint venture with AriZona Beverage Co. to produce and distribute the product.
Produced by Farma Brands, the same company behind Nytro Jack, Waltz CBD Seltzer is a zero calorie flavored sparkling water enhanced with 25 mg of CBD. The products are packaged in slim 12 oz cans in three flavors: Blood Orange, Lime Ginger, and Lemon Lavender.
