Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Earnings Roundup: Monster Breaks $1B, KDP Integrating

Monster Energy set sales records and hinted at changes to its Mutant line in a call with investors about its Q2 2018 earnings report, while Keurig Dr Pepper continues to integrate its two businesses in the weeks since the merger between Keurig Green Mountain and Dr Pepper Snapple closed. and Keurig Dr Pepper each released Q2 2018 earnings reports this week,

Life On Earth Acquires Just Chill

Functional beverage brand Life On Earth has acquired Los Angeles-based The Chill Group, makers of natural relaxation drink line Just Chill.

Evolution Fresh Launches Kombucha Line

Evolution Fresh, which is owned by Starbucks, has begun the initial rollout for a six-SKU line of organic kombucha at retailers in seven major U.S. cities: Seattle, Los Angeles, San Francisco, San Diego, Chicago, Boston and New York City.

Indra Nooyi To Step Down as CEO of PepsiCo

Indra Nooyi is leaving PepsiCo as its CEO, ending a run of nearly quarter century of leadership roles at the company. In that time Nooyi became an influential and progressive voice for the beverage industry in corporate America.

League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in Marketing

In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.

Humm Develops Non-Alcoholic Kombucha Brewing Process

Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.

Coke Pulls Remaining Brands From Big Geyser

The Coca-Cola Company’s fruitful partnership with one of New York’s powerhouse beverage distributors appears to be ending, as the soda giant confirmed it is pulling Honest Tea, Zico coconut water and Hubert’s Lemonade products from Big Geyser’s DSD network.

Nielsen: Energy, Water Make Gains as CSDs Slow

Strong numbers for energy drinks and water fueled a 5 percent increase in total snack and non-alcoholic beverage sales during a four-week period ending on July 14, according to a report on Nielsen all-channel data by Wells Fargo Securities.

MatchaBar Closes Celebrity Backed $8 Million Funding Round

The New York-based matcha brand announced today the completion of an $8 million Series A round led by a slate of celebrity investors including DJ/producer Diplo (born Thomas Wesley Pentz), Denver Broncos linebacker Von Miller, actor Ansel Elgort and singer Billie Eilish.

Fountain Service Moves Forward

The types of beverages being offered in fountain service is changing, and helping shift the way users interact with and think about their selections at the point-of-sale.

People Moves: Essentia Adds to Creative Team

Premium water brand Essentia expands its in-house creative team through a pair of new hires, while BOS Brands brings on a new U.S. managing director ahead of a national launch.

BevNET Live 2018 Video: Navigating Negotiations with Nick Giannuzzi

During his presentation at BevNET Live Summer 2018 in June, Nick Giannuzzi, managing partner at The Giannuzzi Group, highlighted the need for brands to thoroughly prepare ahead of a potential exit or investment, even from an early stage.