Brand News
Jun 6, 2018Last Updated Jun 6, 2018Rooibee Red Tea Shuts DownRooibee Red Tea, a USDA Certified Organic rooibos tea beverage company, announces that it is has ceased operations as of today, June 4th, 2018.
Oct 10, 2017Last Updated Oct 10, 2017Rooibee Red Tea Expands Distribution Across TennesseeRooibee Red Tea Company, a USDA Certified Organicrooibos tea beverage company, announced today that it is partnering with Lipman Brothers Distribution in…
Jun 15, 2017Rooibee Red Tea Donates Over 5,000 Cases of TeaThe tea will be donated to several organizations, including over 3,200 cases going to Feeding America Kentucky’s Heartland and 2,000 cases to Feed Our Vets.
Sep 21, 2016Rooibee Red Tea Rebrands With New Flavors and PackagingThe Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand…
Jul 15, 2015Rooibee Red Tea Hires Bryon Evans as CEO, Expands Board of DirectorsEvans has 20 years of considerable experience in consumer product goods, with a significant emphasis on brand management, beverage distribution, sales, and…
May 27, 2015Last Updated Sep 9, 2015Tea Change: Howell Departs as Rooibee CEO, Meissner Joins BoardHowell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant…
Mar 26, 2015Last Updated Sep 9, 2015Rooibee Raises $2 Million; DRINKmaple Adds $1.5 MillionThe Louisville-based organic tea makers announced the news Wednesday in a company press release, revealing that the final $500,000 of their yearlong Series A2…
Nov 12, 2014Rooibee Red Tea Company Celebrates Five Years of BusinessDemand for the alternative to sugary juices and carbonated beverages led to placements in stores nationwide.Oct 13, 2014Last Updated Oct 13, 2014Rooibee Red Tea Boosts Sales in 2014Rooibee Red Tea Company, once just sold at farmers markets in Louisville, has experienced substantial growth this year.
Aug 22, 2014Last Updated Sep 9, 2015Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New CoastsThe latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling…
Aug 11, 2014Last Updated Sep 9, 2015Opportunity BrewingThe development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both…Aug 6, 2014Rooibee Roo Expands From Coast to CoastFamilies looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and…Jun 5, 2014Rooibee Red Tea Donates Tea to Kosair Children’s HospitalBefore Rooibee Roo, a new line of kids tea from Rooibee Red Tea, was made available to the public, the company delivered 100 cases to Kosair Children’s…Jan 30, 2014Rooibee Red Tea Increases Availability Across the U.S.LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea.…
Oct 10, 2017Last Updated Oct 10, 2017Rooibee Red Tea Expands Distribution Across TennesseeRooibee Red Tea Company, a USDA Certified Organicrooibos tea beverage company, announced today that it is partnering with Lipman Brothers Distribution in…Jun 15, 2017Rooibee Red Tea Donates Over 5,000 Cases of TeaThe tea will be donated to several organizations, including over 3,200 cases going to Feeding America Kentucky’s Heartland and 2,000 cases to Feed Our Vets.Sep 21, 2016Rooibee Red Tea Rebrands With New Flavors and PackagingThe Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand…Jul 15, 2015Rooibee Red Tea Hires Bryon Evans as CEO, Expands Board of DirectorsEvans has 20 years of considerable experience in consumer product goods, with a significant emphasis on brand management, beverage distribution, sales, and…May 27, 2015Last Updated Sep 9, 2015Tea Change: Howell Departs as Rooibee CEO, Meissner Joins BoardHowell, who joined Roobiee Red Tea as its chief executive officer in 2010, has left the company to become the director of innovation for spirits giant…Mar 26, 2015Last Updated Sep 9, 2015Rooibee Raises $2 Million; DRINKmaple Adds $1.5 MillionThe Louisville-based organic tea makers announced the news Wednesday in a company press release, revealing that the final $500,000 of their yearlong Series A2…Nov 12, 2014Rooibee Red Tea Company Celebrates Five Years of BusinessDemand for the alternative to sugary juices and carbonated beverages led to placements in stores nationwide.Oct 13, 2014Last Updated Oct 13, 2014Rooibee Red Tea Boosts Sales in 2014Rooibee Red Tea Company, once just sold at farmers markets in Louisville, has experienced substantial growth this year.Aug 22, 2014Last Updated Sep 9, 2015Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New CoastsThe latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling…Aug 11, 2014Last Updated Sep 9, 2015Opportunity BrewingThe development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both…Aug 6, 2014Rooibee Roo Expands From Coast to CoastFamilies looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and…Jun 5, 2014Rooibee Red Tea Donates Tea to Kosair Children’s HospitalBefore Rooibee Roo, a new line of kids tea from Rooibee Red Tea, was made available to the public, the company delivered 100 cases to Kosair Children’s…Jan 30, 2014Rooibee Red Tea Increases Availability Across the U.S.LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea.…