Beyoncé’s investment was part of a capital raise that closed in February, according to WTRMLN WTR co-founder Jody Levy. That raise included funding from CAVU Venture Partners and other undisclosed investors, however, Levy declined to offer details on the total amount of the raise and Beyoncé’s contribution, citing investor confidentiality.
Willis, the former chief commercial officer at Anheuser-Busch InBev and before that president of the Coca-Cola Company’s North Latin America division, will also serve as chief financial officer and as a director of Bucha.
Guayusa-powered natural energy drink Runa confirmed today the long-rumored addition of Oscar winner Leonardo DiCaprio as an investor, joining a new wave of high-profile individual investors including fellow thespians Marlon Wayans and Adam Rodriguez.
BevNET is pleased to announced the launch of a new podcast, in which we’ll be exploring current trends and timely news stories in the food and beverage business. In this first episode, BevNET’s John Craven, Ray Latif and Jon Landis discuss a growing trend in repurposing food waste, the pitfalls of cause-based marketing, a surging nut milk category and why sugar has emerged as "public enemy number one."
April was packed with distribution news from entrepreneurial beverage companies spanning a range of categories. Premium water brands made significant traction this month, adding new placement at natural, conventional grocery and convenience store retailers.
Speaking from his company’s Austin headquarters, CEO David Smith discussed the raise further in a call with BevNET, saying the new funding will go towards further expansion of the company’s sales and marketing efforts and getting more “feet on the street,” which will see the buildout of a High Brew field marketing team across the country.
The New York Times has explored the latest disagreement between the two presidential hopefuls on the heels of Clinton’s endorsement of a proposal in Philadelphia that would place a 3-cents-per-ounce tax on sugary beverages.
Chameleon Cold-Brew co-founder and CEO Chris Campbell told BevNET that the new website is intended to “elevate the conversation and take a leadership position in educating the consumer for ourselves and other brands that we believe are doing it right.”
I’ll get right to the point: in two decades of reading branding handbooks and observing marketers’ branding efforts, my conclusion is there ain’t no science to branding.
There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, as established varieties are replaced by organic or new products get pushed through the system.
Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.
The investment in adding canned production to the plant, which until recently had only produced PET and HDPE bottles, came out of Nor-Cal’s 2014 sale of its Anheuser-Busch distributorship to Markstein Beverage of Sacramento.
Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.
Cheribundi CEO Steve Pear told BevNET the financing was necessary to keep up with explosive growth: sales of the company's cherry juice beverages surged from $3 million in 2013 to $10 million last year.
