Legendary rocker and spirits pioneer, Sammy Hagar, has joined forces with acclaimed Emmy Award-winning chef and restaurateur, Guy Fieri, to create a new tequila: Santo Fino Blanco. Launching in May, Santo Fino Blanco is the second spirit in the Los Santo family, joining Santo Puro Mezquila, the world’s first and only blend of tequila and mezcal.
The American Bottling Company, a subsidiary of Keurig Dr Pepper, has filed a lawsuit against BodyArmor and its founder and chairman Mike Repole, claiming wrongful termination of its contract after Coke took distribution rights and a minority stake in the brand last August.
Sol-ti founder and CEO Ryne O’Donnell said the company has sent between two and five cease and desist letters to other companies marketing SuperAdes within the past 18 months, and as many as 10 times within the past two years.
Pendleton Whisky steps into the national spotlight through the launch of a major marketing campaign to invite people into the world of rodeo and the brand’s namesake home – the revered Pendleton Round-Up. The multi-million-dollar integrated campaign is comprised of TV advertising, social and digital media, a title sponsorship with Professional Bull Riders (PBR) and an all-new bottle design.
EFFEN Vodka, a super-premium and smooth vodka, is proud to announce the addition of two new flavors to its lineup: EFFEN Rosé and EFFEN Yuzu Citrus. These new offerings celebrate two varied, dynamic flavor profiles that embody the clean, crisp taste fans love and expect from EFFEN Vodka.
AQUAhydrate has initiated a new partnership with WoundedWarrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of their Gallon package, the fastest-growing SKU in the high pH water segment.
Bladnoch Distillery has announced they have appointed Dr. Nick Savage as their new Master Distiller. This appointment comes after the departure of former master distiller and blender Ian MacMillan in January 2019.
Novo Fogo, the award-winning producer of organic Brazilian cachaça, has announced that it has transitioned to New York-based distributor, Skurnik Wine and Spirits, from previous distribution partner, The Winebow Group/Martin Scott Wines. As of April 1, 2019, Skurnik is distributing Novo Fogo’s products in New York and New Jersey.
Heaven’s Door Spirits, developed in partnership with legendary musician and artist, Bob Dylan, is celebrating the 50th anniversary of the release of Dylan’s iconic album, “Nashville Skyline” with the announcement of the Heaven’s Door Distillery and Center for the Arts in downtown Nashville, slated to open in Fall 2020.
Los Angeles-based private equity firm Butterfly signed a definitive agreement today to acquire Bolthouse Farms from Campbell Soup Company for $510 million in cash -- roughly $1 billion less than what the soup conglomerate paid when it acquired the brand in 2012.
OLEO, maker of the most delicious and bioaccessible CBD beverage supplements for an active lifestyle, is now selling its popular single-serving CBD drink mixes as a 6-pack for $19.99, providing the customer with even more bang for their buck.
Premium energy drink UPTIME, announced that the company is introducing its first line extensions with two delicious new flavors, Blood Orange and White Peach Lemonade. Both flavors are available in Original Cane Sugar and Sugar-Free. Blood Orange will be available exclusively at 7-Eleven stores until June 30.
With a strong base already established in its home state of Oregon, Riff Cold Brewed, co-founded by veterans of the craft beverage and coffee space, is expanding its geographic footprint to Arizona with a partnership just announced with Hensley Beverage Company, one of the nation’s largest beverage distributors.
In this episode, Chris Hollod, a venture capitalist focused on early-stage consumer brands, discussed his investment philosophy and why digital strategy is at the top of his list when evaluating brands. He also explained why he believes that his job requires him to not only to follow and facilitate innovation, but to predict it.
