News

Green Circle Capital Launches Hormel-Backed Foodtech Venture Fund

Green Circle Capital Partners announced today it has raised $13 million for its first fund in a new venture capital division, Green Circle Foodtech Ventures (GCFV), with an anchor investment from Hormel Foods’ VC arm 199 Ventures. The new investment vehicle will target early stage, innovative foodtech companies working across a number of spaces, including food safety, sustainable packaging, sugar reduction, food waste and supply chain efficiency.

Taste Radio: What This Early-Stage Investor In Sweetgreen Wants To Hear In Your Pitch

Maxine Kozler Koven, co-founder of LDR Ventures & Consulting, discussed the venture capital firm’s investment philosophy and portfolio, which includes stakes in Sweetgreen, Thrive Market and Shaka Tea, the importance of nurturing the development of early-stage founders, the relevance of innovation when evaluating new concepts and the historical lack of funding for female-led companies.

On the Clock: TikTok’s Potential As CPG’s Next Big E-Platform

TikTok is becoming one of the fastest-growing social commerce channels worldwide and is helping brands reach hundreds, even thousands, of new consumers via videos of skin care or vegan ice cream - if they can market themselves right.

Shamrock Farms Named Official Milk Sponsor Of USA Pickleball

America’s fastest-growing sports craze has a new protein- packed partner to fuel all its serves, rallies and smashes. Rockin’ Protein will be the official protein and recovery beverage of USA Pickleball, while Shamrock Farms will be the official milk of the association.

Phocus, Kroger, ESPN Radio Fuel First Responders, Families in Western Kentucky During Aftermath of Tragic Weather Events

Phocus is working alongside valued partners Kroger and ESPN Radio and has formed the “Kentucky Tornado Relief Fund Fueled by Phocus, Kroger and ESPN Radio.” The group is mobilizing to gather much needed funds that will directly benefit those affected. An event will take place Wednesday, December 15 all day at the Kroger Stony Brook.