News

Leveling Up: P.E. Firm True Acquires Majority Stake in Sneak Energy

U.K.-based private equity firm True. announced this week that it has acquired a majority stake in direct-to-consumer energy drink maker Sneak Energy for an undisclosed sum. The deal is intended to fuel Sneak’s international expansion as it grows its ecommerce business and makes advances into European brick-and-mortar accounts.

Campari Launches Fellini Forward, The New Campari Red Diaries Project Exploring The Creative Genius Of Federico Fellini Using Artificial Intelligence

Campari, the iconic Italian aperitif, launches Campari Red Diaries 2021: Fellini Forward at the Campari Boat – In Cinema during the 78th Venice International Film Festival - La Biennale di Venezia, a pioneering project inspired by the late Federico Fellini using Artificial Intelligence techniques, including machine learning, to explore the creative genius of one of the greatest filmmakers of all time to create a one-of-a-kind short film.

Stoli Builds On Marketing And Innovation Prowess

Stoli Group, the leading global ultra-premium spirits and wines company, today announced the addition of Nik Keane, as the Ultra Premium Portfolio Leader and Tim Szonyi as Global Innovations Leader.

Mortal Expands Nationwide & Completes First Raise To Fund Rapid Growth

Boulder-based beverage company producing Mortal Kombucha and Mortal XXX Hard Kombucha is poised for its best year in business yet. Among its milestones are triple digit sales growth, new markets and store placements across the United States, the completion of their first fundraising round, and the launch of hard kombucha in Colorado.

NV Group USA Promotes Mike Remitz to EVP Sales

NV Group USA, responsible for the launch, development, and growth of NV Group India’s premium spirits brands in the US, announces the expansion of its rapidly growing sales organization and the promotion of industry veteran, Mike Remitz, to the position of Executive Vice President of Sales.

Molson Coors to Expand La Colombe Distribution Nationwide

Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.

Monkey Shoulder Scotch Whisky And Joel McHale Team Up For New Campaign

Monkey Shoulder has teamed up with actor, comedian and host Joel McHale to Stick it to Stuck Up first dates, giving drinkers the chance to make a lasting impression with their potential S.O. by dropping the pretense and not taking things SO seriously… and by having Joel, himself, shake up their next first date night.