Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Mast-Jägermeister US premieres short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”).
In celebration of the exciting new partnership, Skrewball and Maddie & Tae have teamed up to give away the weekend of a lifetime with the “Ultimate Nashville Getaway Weekend” national sweepstakes.
Better-for-you energy drink, Rowdy Energy, founded by 2x NASCAR Cup Champion, Kyle Busch and notable beverage entrepreneur, Jeff Church, released two new flavors – Blue Raspberry and Grape.
Løs Sundays, the fast-growing and award-winning premium tequila company, announced the launch of their new Sparkling Tequila Seltzers. The ready-to-drink beverages will be available in select markets across the US.
Featuring 750 ml bottles of Pacts 4, 5 and 6, this latest Trilogy has a limited supply of 1,400 sets, and its $799 suggested retail price reflects the quality and scarcity of these bourbons. The newest Blood Oath Trilogy will be available in late September.
Revive Sports Inc. announced immediate availability of Revitalize Sports Hemp Recovery Drinks. These 12 oz sports drinks currently come in two flavors, lightning lemon and blue bolt. Both drinks are filled with 20mg hemp extract, contain low calories, consist of zero added sugar, and are THC free.
SOS Hydration announced its partnership with leading global entertainment company ViacomCBS to license character images from the hit animated preschool series, PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, for labeling on its new SOS Kids line.
USA Racquetball is pleased to announce their new partnership with INTENT Circadian Beverages as “An Official Drink of USA Racquetball.” In addition, as a health beverage, it is key in this partnership that INTENT will focus its efforts on the U.S. Adult National Team, becoming “An Official Partner of the U.S. Adult Team.”
Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.
KRISP DRINKS, a better for you beverage company, based in Harrisburg, PA. has added the Giant Company of Carlisle and UNFI. Giant Carlisle owns and operates 168 supermarkets in 4 states.
As summer begins to wrap up, spirit brands continue to grow the ready-to-drink cocktail space with new tropical concoctions from Monaco, Western Spirits and Onda, as well as innovative tequila-based beverages from Agavales and Ranch Rider Spirits. Check out the gallery for the latest releases, brand debuts, and limited edition relaunches.
Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e- scooter rides to people who purchase and pledge to recycle their 13.2oz, 100% rPET* Coca-Cola bottles.
HEMP HOP Beverage, co-founded by Adam Hagaman and Mark Phillips announced the launch of its highly anticipated NARTD relaxation beverage. HEMP HOP combines the powerful benefits of hemp and hop extracts with a proprietary nanotechnology process that increases absorption and effectiveness to provide a truly unique relaxation experience.
