News

UNSTUCK Debuts With Chobani Partnership, Creating Jobs For Refugees

Leveraging supply chains, UNSTUCK is on a mission to support refugees. An extension of nonprofit The Tent Partnership for Refugees, the initiative has developed brand partnerships which it believes can create sustainable change, and it’s demonstrating this power through a new launch with yogurt brand Chobani.

ONE ROQ Launches New Member Perks Featuring Casamigos And Josh Wine

Members of the ORVC can now apply their monthly discount codestowards purchases of the world class brands, Casamigos tequila and Josh wine through the ONE ROQ bottle store, offering some of the most competitive online prices on the web for these premium brands. 

REBBL Refreshes Packaging, Focuses on Immunity

When REBBL launched in 2011, plant-based functional beverages were still a niche category with little consumer recognition. A decade later, the brand now finds itself turning to innovation in order to bring in new shoppers and stake out space within a mainstream beverage marketplace that has embraced plant-based with open arms.

Long Drink Announces New Vice President Of Off Premise Chains

Long Drink, the brand built on the heritage of the legendary Finnish alcohol category of long drinks, best described as citrus soda with real liquor, announced the hiring of Matt Green as Vice President Of Off Premise Chains. With over 25 years of experience in the CPG and spirits industries, Matt will expand the brand’s growth across the U.S. and propel Long Drink further on its unprecedented growth trajectory which is already growing 500% annualized. 

Vega Investor Discusses Portfolio Strategy

Last week private equity fund WM Partners acquired the performance nutrition brand from previous owner Danone. The deal is part of the firm’s strategy to acquire synergistic brands and then “build operational excellence” in order to better position them for sale to a strategic buyer.

BevNET’s Cocktail Showdown, A Pitch Competition Showcasing The Hottest New RTD Cocktail Brands

BevNET is proud to announce its inaugural Cocktail Showdown, a pitch competition that will showcase the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails. Taking place on August 12, 2021, the competition will be presented as a virtual platform for the hottest new pre-mixed cocktail brands in America.

Miss Lacey’s Southern Tea Launches Craft Sweet Tea In Nashville Market

Miss Lacey’s Southern Tea launched two flavors of ready-to-drink canned sweet tea in the Nashville market. The brand recently partnered with fellow Nashville-based Lipman Brothers to distribute their craft tea in grocery and convenience stores across the city, with future plans for expansion.

Kawhi Leonard’s X2 Performance Attracts Senior Beverage Execs From Pepsi, InBev USA And More

X2 Performance-the clean, healthy line of energy drinks and pre-workout supplements—announces key executive leadership recruits: EVP of Finance & Operations Scott Greene, EVP of Marketing & Strategic Partnerships Dave Cohen, VP of Sales, Jim Block, VP of Sports & Entertainment Marketing David Benoit and VP of Product Innovation, Chad Cunningham have joined the X2 Leadership Team as the company continues to grow in emerging markets.

KeVita And Amber Riley Team Up To Launch New Prebiotic Shots

Just in time for summer, KeVita, a leading brand of high-quality fermented beverages, is launching KeVita Prebiotic Shots: an on-the-go drink offered in a convenient two-ounce bottle to help support digestive health. KeVita is passionate about helping its fans feel good from the inside out.

Cheribundi Launches Immunity Boosting Beverage

The product is the first beverage on the market to combine tart cherry juice with Echinacea and B vitamins, three natural immune system enhancers that together provide a simple yet powerful solution for athletes at all levels who want to maximize performance and minimize bad days, while simultaneously supporting athletic recovery, inflammation reduction and sleep.