News

CBD-infused beverage maker Cloud Water had been preparing to make a broad retail expansion this year, aided by a new partnership with New York DSD distributor Big Geyser. But as the COVID-19 pandemic has slowed expansion in traditional retail channels, the company is adjusting its strategy in the hope that it can still hit triple-digit growth goals.

Kate Farms, a California-based maker of medical grade meal replacement drinks, has raised $23 million in a Series A-1 funding round, the company announced this week, bringing its total financing to $48 million. According to chairman and CEO Brett Matthews, the round will primarily go towards scaling company operations and increasing sales and marketing efforts.

Ready-to-drink coffee brand FORTO has restructured its sales team and eliminated 10 regional management positions within its direct store delivery (DSD) division, BevNET learned this week.

Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter. Details of the transaction were not disclosed.

Seeking a point of differentiation in the crowded cold brew coffee set, Boston-based Back Bay Roasters is shifting its focus from its single-serve line to its bag-in-box format, beginning with a rollout to 200 Walmart stores on the East Coast next month. The move comes as a number of rising cold brew startups have embraced multiserve packaging.

BevNET managing editor Martin Caballero sat down with Greg Steltenpohl, co-founder and CEO of Califia Farms, on a video call to discuss his thoughts on how both investors and brands may be considering the current and post-COVID market landscape.