News

Tama Tea Partners With UNFI to Expand on East Coast

North Carolina-based sparkling tea maker Tama Tea has partnered with national distributor, UNFI, at the mark of the new year to expand across the east coast adding retailers, college campuses and restaurant chains.

Shaka Tea Now Non-GMO Verified, Debuts New Labels

Shaka Tea is now project non-GMO verified and debuted refreshed branding, including new labels at the Winter Fancy Food Show in San Francisco taking place January 19-21.

Taste Radio Ep. 197: The ‘Cautiously Optimistic’ Strategy That Guides This Protein Powerhouse

Andrew Abraham, founder and CEO of Orgain, discussed the creation and early development of the pioneering protein brand, the importance of building a sustainable business infrastructure and how maintaining a positive and steadfast belief in the company’s mission and a focus on meaningful innovation have been key to its success. This episode is presented by Flavorman, the beverage architects.

New Slice Now Available at Hy-Vee Stores

New Slice Ventures announced that its new Slice sparking water is available in over 100 Hy-Vee locations throughout the Midwest.

Ethical Brands to Launch Swedish Pea Milk Brand Sproud in U.S.

Ethical Brands, parent company of plant-based pasta brand Explore Cuisine, is introducing Swedish pea protein milk brand Sproud to the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. The company formed a distribution and marketing partnership with the brand last year in an effort to expand upon its goal of offering sustainably-sourced, plant-based products to consumers.

Distribution Roundup: Tribucha Grows in Grocery

Tribucha Grows in Grocery; Rise Adds 2,000 Kroger Doors, Partners with Nestle ReadyRefresh; Detoxwater Expands in CVS, Adds Winn-Dixie and Bi-Lo; Pillars Grows to Over 2,000 Doors; Navy Hill Goes Chainwide in Earth Fare, World Market; CHERRiSH Adds Albertsons/Safeway

Brand Profile: Premier Protein Looks to Expand Audience With New Marketing Campaign, Product Launches

Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.

Pepsi Zero Sugar Unveils New Can Design

Pepsi Zero Sugar was one of the fastest growing soda brands in the U.S. in 2019 and it is primed for an even bigger year in 2020 with a new look and new attitude.

Taste Radio Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space

In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.

KEEL Vodka Launches KEEL Sparkling, a New Premium Hard Seltzer

KEEL Vodka, the world’s first premium light spirit, has announced the launch of KEEL Sparkling, a vodka-based hard seltzer crafted with the perfect blend of premium KEEL potato vodka, soda water and all-natural lemon-lime and grapefruit flavors.