News

Odwalla Launches Smoobucha

In 1980, three young musicians in Santa Cruz, California, started selling great-tasting juices out of the back of their VW van. Nearly four decades later, Odwalla has evolved into a purpose-driven brand, becoming an innovator within the Natural Health Beverage category.

Oki Announces Safeway Distribution Across Colorado

Phivida Holdings Inc. has announced that leading supermarket chain, Safeway, will begin selling Oki beverages in over 100 stores located across Colorado. This is the first major retailer in the U.S. to offer the Oki line of iced teas and waters, which now will come infused with 20 mg of active hemp extract.

Stok Cold Brew Launches Dairy-Free Creamed Coffees

STōK Cold Brew, winner of Nielsen's 2018 Top 25 Breakthrough Innovations, is launching its latest innovation in cold brew coffee: STōK Oatmilk Latte and STōK Almondmilk Mocha.

Nuun Launches Nuun Endurance Hydration Mix

December 2, 2018 marked a historic day for performance running with the California International Marathon (CIM) earning the title of the “deepest American marathon ever.”

The Perfect Purée of Napa Valley Announces New Ownership Structure, Board of Directors

The Perfect Purée of Napa Valley has announced a new ownership structure and the formation of its first board of directors. Building on the success of the company’s 30th anniversary in 2018, founder Tracy Hayward announced she now shares ownership with co-presidents and long-time employees, CMO Michele Lex and CFO Medhane Kidane.

Shots Box Spirit Sample Subscription Service Launches

Shots Box, a monthly subscription box featuring spirits samples, has launched, connecting craft distilleries to people nationwide which provides consumers a new way to discover and taste craft spirits in sample sizes before making the commitment to buy a full-sized bottle.

Expo West 2019: Verve Coffee Moves “Flash” Forward

Speaking with BevNET at Natural Products Expo West 2019, Verve co-founder Colby Barr discussed why he believes the company's "flash brew" process can help the company disrupt the crowded RTD coffee category and explained how it will create a strong brand identity around the concept.

Devils River Whiskey Planning For Nationwide Distribution

With a new year welcomes new changes for Devils River Whiskey. The Texas-based whiskey company finished 2018 delivering more than 30,000 cases and driving over 5,000 points of distribution across 12 states, and it does not look like the brand will be slowing down anytime soon.

Joseph Magnus & Co Announces Expanded Leadership Team, National Distribution

Joseph A. Magnus & Co., a 127-year-old award-winning spirits brand, has announced details of its aggressive national growth strategy. Key initiatives include an expanded and experienced leadership team, broadened national distribution and barrel warehousing capabilities and the launch of several Magnus special releases in 2019.