Functional beverage company Tru, Inc., has officially joined forces with Legends Access to bolster its brand’s mission through key partnerships with game changing influencers from both sports and entertainment.
On average, Americans consume around 82 grams of added sugar per day, which is over double the amount recommended by the American Heart Association (AHA), and most of that is in the beverages that we drink.
Health-Ade Kombucha celebrates the power of personal taste and its most popular flavors with a striking new advertising campaign launching this month. The first digital and print advertising for the “You Brew You” campaign breaks this month in media outlets including Vogue, Allure, GQ, Vanity Fair, and Us Weekly.
Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS has announced further expansion into the grocery channel as it strengthens its partnership with Kroger, the largest U.S. grocery store chain, in over 1,100 locations nationwide.
Over the past year, the food and beverage space has witnessed a “green rush” of CBD startups entering the market in a race to capitalize on the trend. With no shortage of competition, Seattle-based Docklight Brands is also hoping to get on board the cannabis wave with 13 brands of its own.
New York-based premium mixer brand Cocktail Crate has been acquired by craft distillery Traverse City Whiskey Co., the company announced yesterday. Financial terms of the deal were not disclosed.
FEW Spirits and Warner Music Artist Services have announce the release of All Secrets Known, a new, limited-release bourbon distilled by FEW Spirits Master Distiller Paul Hletko in collaboration with Grammy-nominated and multi-platinum selling Seattle Grunge pioneers Alice In Chains.
Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.
Crook & Marker, an alcohol brand from beverage innovator Ben Weiss, is launching a new line of Spiked Sodas made with organic alcohol and zero sugar to deliver consumers the classic soda taste they’ve been longing for –– without the regret of consuming excessive calories, artificial ingredients and loads of sugar
Secret Squirrel Cold Brew Coffee elevates their famous cold brew line with new easy to grab, tall round bottles.
Templeton Rye Whiskey announces Templeton Rye Maple Cask Finish Whiskey, the first limited-edition expression in their innovative Barrel Finish Series.
BENDT Distilling Co., formerly Witherspoon Distillery, has announced the launch of its new BENDT No. 5 American Blended Whiskey, the first-ever blend of five distinct small batch Texas whiskeys distilled, aged individually and blended together under one roof in Lewisville, Texas.
Energy drinks reinvented: The Montreal Startup unveils the highly anticipated ToroMatcha drinks in cans. Two ranges of products launched in September; three sparkling drinks and a vegan latte version, which is made with oat milk and infused with nitrogen.
From shelves to coolers, the fizz is in. But how long before the influx of sparkling water brands begins to bubble over? With a standard formulation of tap water, stock flavors, and carbonation, sparkling water brands are now finding new ways to differentiate in order to stand out from the pack, from functionality to branding to premiumization.
