OAKLAND, Calif. — Today, healthy soda OLIPOP announces that following a successful test program, its products are launching at 1,569 Target stores nationwide. Beginning today, nearly all Target stores in…
Organic energy drink GURU is betting that its long-term growth potential outweighs short-term pain, as the company reported rising losses alongside record net revenue in its Q4/FY 2021 earnings report released today.
Elegance Brands announced this week it will change its name to SWAY Energy Corporation, reflecting a shift in focus on its two leading brands, SWAY Energy and ready-to-drink vodka cocktail VOCO. Launched in spring 2021, SWAY and VOCO have quickly emerged as the fastest growing lines for the California-based beverage portfolio company.
Boca Raton, Fla. – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS announced today their latest highly anticipated partnership with three-time Olympic gold medalist, American…
LOS ANGELES — Elegance Brands is set to become SWAY Energy Corporation, effective January 19, 2022, in an effort to rebrand and focus on its bestselling products Sway Energy drink…
As sugar reduction continues to be a top priority for food and beverage manufacturers, seven low- and zero-sugar brands are banding together to form the Alliance to Control Excessive Sugar (ACES), a new business group dedicated to promoting better-for-you products.
BROOMFIELD, Colo. — When functional beverage powerhouse Kill Cliff decided to launch a new line of drinks they turned to ECS Brands for complementary botanicals — specifically, full-spectrum organic hemp…
Performance energy drink A SHOC has entered into a multi-year agreement with action sports brand Thrill One Sports & Entertainment to become its Official Energy Drink Partner, the company announced this morning.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Maxine Kozler Koven, Co-Managing Director of LDR Ventures, who will share her thoughts, questions and feedback with the participants.
Louisville, Ky. – Buzzard’s Roost Whiskey is excited to announce its new limited release Toasted French Oak Bourbon in time for Valentine’s Day. Borne from the same innovation as Buzzard’s…
CONCORD, N.C. – Canned cocktail brand Day Chaser has joined Hendrick Motorsports as an official partner of Alex Bowman and the driver’s No. 48 Chevrolet Camaro ZL1 team in the…
NEW YORK — Today, Ilegal Mezcal, the handcrafted Mexican spirit with a legendary history, proudly introduces Nick Anderson as the newly appointed Chief Commercial Officer. He will be responsible for…
While divesting from some of its other well-known, better-for-you brands in recent years, Coca-Cola has been eager to use its flagship soda line as a platform for innovation, both inside the can and out. This morning, the company announced the release of Mocha, the fifth SKU for the Coca-Cola with Coffee line introduced in January 2021.
LAS VEGAS — Multi-brand beverage startup Romero Brands releases three new boutique tequilas. Telsón Tequila, made from 100% Weber Blue agave, is handcrafted in the Highlands of Jalisco, Mexico, and…
