Spiritfruit all-natural vodka soda makes a big splash this summer with the launch of direct-to-consumer shipping. The recently debuted ready-to-drink cocktail made with real fruit juice can now be delivered right to the doorstep in over 40 US states.
Coffee Project NY has been innovating on-premise in their New York City cafes for years, but it took a global pandemic to push co-founders Chi Sum Ngai and Kaleena Teoh to develop a coffee they could share with consumers beyond the city limits.
Rootstock Cider & Spirits, a farmstead cidery and craft distiller in western New York, has introduced its hard ciders and spirits to the Texas market through distributor Favorite Brands.
In December of 2019, the company entered the American market and has already sold a quarter of a million meals. It expects its latest line of drinks and powders to solidify its position in the US as a producer of complete-nutrition meal replacements.
Cointreau in partnership with Architectural Digest, Bon Appétit, and GQ, is on the hunt to find America’s favorite summer margarita recipe. To kick off the search, the brands have teamed up with Emmy award-winning host Andy Cohen, home-chef and award-winning actress Courteney Cox and Tony and Grammy award-winning actor, rapper, songwriter, and producer Daveed Diggs to mix up innovative and fresh margarita recipes in The Ultimate Margarita Showdown beginning June 24.
FreeWater Inc. launches with a foundation, focus in philanthropy and a product is eco-friendly and BPA-free, and is paid for by the ads printed directly onto the aluminum bottles and cartons. Advertisers have the option to distribute the water for free or sell the beverage for profit.
Fruit and botanical-infused sparkling water brand Aura Bora announced Tuesday the close of a $2 million seed round of funding. The San Francisco-based brand, co-founded by CEO Paul Voge and his wife Maddie, has been one of the buzziest new names in sparkling water since launching in 2020, offering five zero-calorie flavors.
As consumers “hunkered down” last year amid the pandemic, demand for new food and beverages was very much up, according to IRI’s New Products Pacesetter report examining the performance of 2020’s new product launches.
On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve, Bruno Mars is showcasing his rum empire in a new creative content series.
In honor of Metallica’s iconic self-titled album, widely known as The Black Album, BLACKENED American Whiskey announces their limited edition The Black Album Whiskey Pack.
Multiple Award-Winning, premium tequila brand Anteel Tequila slated to release another expression on the market that may just be the first of its kind.
Appleton Estate Jamaica Rum announced two updates to its premium rum lineup: a new super premium 15 Year Old Black River Casks rum, as well as an update to the existing ultra-premium 21 Year Old Nassau Valley Casks, both crafted by Master Blender Joy Spence.
Onda has announced its distribution agreement with Empire Merchants to broaden the brand’s East Coast reach to territories including Upstate and Western New York, Metro New York, Long Island, and Westchester County.
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy.
