PGA TOUR Tees Off First Official Tequila Partnership with Maestro Dobel Tequila
The PGA TOUR has announced a multi-year partnership with Maestro Dobel® Tequila, which was named the first “Official Tequila of the PGA TOUR and PGA TOUR Champions.”
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Kevin Hart Joins Nutrabolt As Investor, Ambassador
Comedian Kevin Hart, who’s films have grossed over $1 billion worldwide, has taken an equity stake in Nutrabolt, the parent company of fast-rising energy drink and powder brand C4.
Watch Office Hours: Financial Health – Investment, Debt and COVID-19
Office Hours dug into the state of debt and financial planning for entrepreneurial food and beverage companies with our first episode of 2021.
Still Austin Whiskey Co. Introduces “The Naturalist”
Still Austin Whiskey Co., a homegrown distillery situated in the heart of South Austin, has released a full packaging rebrand for its signature American Gin, the first rye gin made in the Lone Star State.
IZO Introduces 100% Agave Tequila Extra Cristalino Añejo
Shake off the winter blues and toast the arrival of spring with a traditionally wildcrafted 100% Agave Tequila. Established by Mexico native Gaston Martinez, IZO Spirits continues to round out a distinctive collection of premium, handcrafted agave spirits with this exceptional Extra Añejo Cristalino Tequila.
Legion M Launches Archenemy Space Whiskey, inspired by Joe Manganiello’s hit film “Archenemy”
Fan-owned entertainment company, Legion M is proud to introduce Archenemy Space Whiskey, inspired by their major motion picture with Spectre Vision, Archenemy, now available for purchase at select retailers and shipping nationwide.
Kinky Beverages Reimagines a ‘90s Favorite with the Launch of its Fruit Punch
KINKY® Beverages is thrilled to announce the newest addition to its line of vodka-based liqueurs and ready-to-drink cocktails – Kinky Fruit Punch! A juicy fusion of cherry, pineapple and orange, the flavor comes in both a liqueur made with super premium vodka and a ready-to-drink cocktail.
Grey Goose Introduces ESSENCES
GREY GOOSE, the vodka most recommended by bartenders and the leader in the super-premium category, is proud to introduce GREY GOOSE Essences, made with GREY GOOSE Vodka infused with real fruit and cold-distilled botanicals.
TeaRIOT Raises $5M from PearlRock Partners
Plant-based energy drink maker teaRIOT has raised $5 million in funding from PearlRock Partners that will help support a broader nationwide expansion, the company announced Tuesday. PearlRock is the sole investor in the round and the firm’s chairman and CEO Brian Kelley will join the brand’s board of directors.
Former Rockstar Execs Make it ‘Weird’ With New Tea Brand
After spending nearly two decades working in marketing at Rockstar Energy, Jason May’s first post-acquisition venture was bound to feel a little strange. He decided to make it Weird. Weird Beverages is a new venture founded by May, who serves as CEO, and two other former Rockstar employees.
Two Stacks Irish Whiskey Releases “Dram in a Can” Unique 86 Proof Blend of Grain, Malt, and Pot Still Whiskey
Two Stacks Irish Whiskey, inspired by Irish distilleries and merchants of old and contemporary global brands of new, proudly announces the launch of “Dram in a Can” in the U.S. this March.
Coca-Cola Launches Two New AHA Flavors, While Pulling Two Others
The Coca-Cola Company has reshaped the lineup at sparkling water brand AHA, adding two new flavors, pulling two others, and making a stronger callout on its lightly caffeinated SKUs.
Crook & Marker Introduces Organic, Zero-Sugar Canned Lime Margaritas
Crook & Marker, the first fully USDA Organic alcohol beverage brand, has announced the launch of its latest innovation – premium canned Lime Margaritas made with pure Blue Agave Tequilana and all-natural ingredients.
Brew Dr. Kombucha Releases a High-Quality Yerba Mate Line of Tasty Natural Energizers
Brew Dr. Kombucha announces the brand’s first-ever shelf stable yerba mate beverage, Uplift. Uplift is a yerba mate drink that features a gentle approach to energy. The name Uplift speaks…