Rockstar Energy Drink has announced a new partnership for 2021 with 100 Thieves, the premium lifestyle brand and gaming organization, furthering its immersion into the gaming world and alignment with cultural leaders.
In this week's Distribution Roundup, two innovative and better-for-you beverage brands -- plant-based shake maker Koia and mamaki tea company Shaka Tea -- enter 7-Eleven stores nationwide. Elsewhere, Sanzo expands its retail presence with new DSD partners in New York and Los Angeles.
![Breaking: Coca-Cola Set to Acquire Controlling Interest in BodyArmor [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018/08/14121335/CocaCola_Bodyarmor_970-150x150.jpg)
The Coca-Cola Company has begun the process of acquiring a controlling stake in sports drink brand BodyArmor.
Slate Milk, the Boston-based maker of lactose-free chocolate milks marketed towards adults, has raised $1.7 million in a funding round led by Riverpark Ventures. The round brings the company’s total financing to $2.5 million and also features a number of angel investors including Halo Top executives Doug Bolton.
New York, NY – The U.S. Soccer Federation and BioSteel have announced a multi-year partnership designating the sports drink company a sponsor of U.S. Soccer. The multi-year agreement kicks off…
CERRITOS, Calif. – The U.S. subsidiary of one of the world’s top flavor & fragrance development companies is on a mission to unlock the flavor and taste potential in a…
LOS ANGELES – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in…
Jeff Janisse, Ohza's new Director of National Accounts, will assist with the company's aggressive distribution goals in new and existing retail markets for Ohza in the United States.
Shimmerwood Beverages today announces the availability of Shimmerwood Beverages, Shimmer Seltzer, a new line of non-alcoholic, sparkling CBD beverages, now available in Rhode Island. Shimmer Seltzer is now available to…
It’s a new year and a new look for ready-to-drink tea brand Steaz. The company, which operates as a part of Novamex-owned beverage portfolio subsidiary Nova Naturals, announced a rebrand this week that increases emphasis on the drink’s antioxidant content with a new design, formulation and new product launches.
Colorado Springs-based Distillery 291 is excited to announce Hannah Thomas, Colorado native and hospitality professional, as VP of Wholesale Sales & Marketing, effective immediately.
Zaddy’s, a new gin-based, low-alcohol, ready-to-drink, canned cocktail company founded in the San Francisco Bay Area, is now available throughout California.
Drake’s Organic Spirits, founder of the better-for-you and better-for-the-planet spirits category, announced today that its new ready-to-drink (RTD) all-organic Boxtails are being offered by more major liquor retailers across the country.
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius, LifeAID, Pink & Blue, SWAY Energy, Riff Cold Brewed and Kill Cliff.
