News

Launched in Chicago and select Illinois markets in December 2020, Northbrook-based Freshie sparkling tequila seltzer (4.7% ABV) combines great taste with all organic ingredients. 

Hornitos® Tequila, a premium tequila brand founded on the belief that nothing great happens without taking a chance, today announced its newest advertisement titled “First Steps.”

Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is debuting its “Cut Out” campaign with a TV commercial airing on game day, digital takeovers, and a social media campaign featuring actress Emily Hampshire, renowned for her role as Stevie Budd on Schitt’s Creek  and “longtime Cut Out enthusiast.” 

Following a worldwide call for voice and dance submissions in November – today, BACARDÍ® rum debuted the official music video and full song for the first-ever remake of global hit single, “Conga” Feat. Meek Mill, Leslie Grace, Produced by Boi-1da.

Brockmans Gin Ltd, the privately-owned company which owns Brockmans Gin, has appointed Guy Lawrence as its CEO. Guy Lawrence joined the business one year ago as Managing Director and is taking over from co-Founder, Neil Everitt, who remains on the Board and is the Company’s largest shareholder. The company has also announced that, in 2020, Brockmans Gin secured over £4.6m of new investment. 

Bowmore® Islay Single Malt Scotch Whisky has unveiled its first annual release 30 Year Old in celebration of how time shapes the exceptional Bowmore character and bringing a new aged expression to the global portfolio.

Drake’s Organic Spirits, the founder of a new category of better-for-you and better-for-the-planet spirits, has announced it has selected San Diego-based Taco Truck Creative to develop a stronger brand identity and elevate awareness of Drake’s all-organic premium vodka, rum and alcohol beverage products.

Woodford Reserve has released its annual expression of Double Double Oaked Bourbon, part of an annual series that celebrates Master Distiller Chris Morris’ commitment to innovation and craftsmanship.