News

Monster Unveils 2021 Product Slate But No Seltzer, Schlosberg Named Co-CEO

Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday. However, the company did announce Thursday that longtime president, CFO and COO Hilton Schlosberg has been named co-CEO of the company.

Tattersall Distilling Launches Manhattan and Old Fashioned Cocktail Shorties

Tattersall Distilling announced today that its bottled Manhattan and Old Fashioned will now be available as cocktail shorties. Unlike most single-serve, pre-mixed cocktails on the market, Tattersall has opted for 100ml glass bottle packaging and uses its own house-made spirits.

Squeeze Dried Launches New Beet Based Drink Mix

SAN DIEGO, Calif. — San Diego based startup Squeeze Dried are offer lovers of juicing a sensational alternative with their new beet-based drink mix “We Got The Beets.” Already boasting…

SodaStream Launches New Bubly Drops

Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers more ways than ever to enjoy freshly-made flavored sparking water. Introducing bubly…

Boomi Launches New Instant Coffee Line in U.S.

Boomi Coffee, the widely recognized beverage brand, introduces the Araku Boomi Instant Coffee to promise unique aroma and flavor to coffee lovers. If you just want to enjoy a delicious…

CENTR Brands Launches Sugar Free CBD Beverage

CENTR Brands Corp. (CSE: CNTR, FRA: 303, OTC: CNTRF) today announced the national launch of CENTR Sugar Free — its new sweetener-free, all natural CBD beverage with just 10 calories.…

Zico Returns As Founder Rampolla, PowerPlant Ventures Buys Brand

Over a decade after its sale, Zico founder Mark Rampolla finds himself writing the next chapter in the coconut water brand's history, having reacquired the brand from Coca-Cola via investment fund PowerPlant Ventures, of which he is a partner and co-founder.

Chobani Enters RTD Coffee Category With Multi-Serve Cold Brews

Just over a month after releasing a slate of new innovations across several product categories, Chobani’s platform expansion continued today as the Greek yogurt maker revealed a new line of ready-to-drink cold brew coffees that highlight its expertise in dairy and plant-based dairy alternatives.

KiiTO Rebrands as Vast, Targets Conventional Channel Growth

Plant protein drink maker KiiTO has rebranded as Vast, a move aimed at broadening the brand’s identity beyond keto-friendly products and expanding into conventional and club retailers. According to co-founder and chief sales officer Kendall Dreyer, the change comes as the brand has grown its presence outside of the natural channel through retailers such as 7-Eleven.