News

People Moves: Josh Groff Named CEO of More Labs

More Labs, the maker of several functional beverage brands including hangover shot Morning Recovery, has named Josh Groff as CEO, effective this month, as founder and former chief executive Sisun Lee moves into an operational role; Super Coffee Promotes Hanna as CMO, Jeanes as VP of Operations; Rob Reilly Joins Monster Energy

Introducing Optimist Drinks Non-Alc Clean Botanical Spirits

Originally created in LA with a master distiller, using a complex blend of meticulously sourced and carefully distilled ingredients, Optimist Botanicals  are entirely free of alcohol, sugar, sodium, carbs, calories, additives, and artificial preservatives.

Soylent Launches Complete Line with Focus on Functionality

California-based meal replacement maker Soylent is ringing in the New Year with the launch of Soylent Complete, a new line of functional shakes intended to meet growing demand for “customizable nutrition.” The Complete line features two varieties: Soylent Complete Protein and Soylent Complete Energy.

De La Calle Seeks to Build U.S. Tepache Market ‘From the Street’

While probiotic and prebiotic sodas are a relatively recent trend, Los Angeles-based branding and design agency Here Studio is aiming to introduce U.S. consumers to a similar drink with a few hundred years more of a track record: De La Calle (“from the street”), a line of traditional Mexican tepache fermented drinks in 12 oz. cans.

Taste Radio Ep. 236: The NFL’s G.O.A.T. Is Fueled By Mushrooms. And He’s Ready To Share.

NFL legend Jerry Rice and Jaqui Rice, the co-founders of G.O.A.T. Fuel, spoke about the inspiration behind, planning and launch of the better-for-you energy drink brand and how they’re leveraging Jerry’s fame in a way that’s authentic to its positioning. They also discussed the products’ unique formulation, how they evaluate partnerships and the reason that Jerry’s name is not on the label.

Vitamin Energy Takes on Shots Space with Better-For-You Strategy

Offering a line of functional energy shots tailored to niche use occasions, Vitamin Energy is seeking to gain a foothold with health and wellness-minded consumers looking for a better-for-you alternative to mainstream shots brands.

Ginsation Launches Online and in Retail

Fairfield, Calif. — The Good Root Goodies, Inc. announced today that they will introduce their super-premium beverage Ginsation. Ginsation is available immediately for online orders at www.drinkginsation.com. In January 2021,…

ShineWater Builds Out National Team

Sales acceleration and distribution growth are fueling team expansion at ShineWater. They recently announced the hiring of Ryan Coon as their Chief Marketing Officer and Cheri Thompson as their VP…