News

WATCH: Hella Cocktail Talks Whole Foods Launch, Adapting to COVID-19

BevNET managing editor Martin Caballero spoke with two of Hella Cocktail Co.’s three co-founders — Jomaree Pinkard and Eddie Simeon — to discuss how the company is exploring its role in the current market environment and adapting to conditions on the ground.

Ugly Drinks Launches Monthly Limited Edition Flavors Online

Ugly Drinks will be working with their community to crowdsource ideas and release a new LIMITED EDITION flavor of their 12 oz. sparkling water range EVERY MONTH via their direct to consumer website (uglydrinks.com).

PepsiCo Launches Two D2C Platforms To Meet Consumer Demand

PepsiCo is pivoting to meet consumer demand online with the launch of two new ecommerce platforms — snacks.com and pantryshop.com. The two storefronts will allow the company to give consumers easy access to the familiar and “comforting” brands they are seeking out during the Covid-19 pandemic, said Gibu Thomas, SVP and head of ecommerce for PepsiCo.

La Luna Mezcal Launches Broad Distribution of Expressions

La Luna Mezcal is expanding distribution to 14 states with agave expressions rarely seen in the U.S. and a competitive bottling that offers a new and rich flavor palate for the mezcal cocktail experience.

Distribution Roundup: OLIPOP Adds Rainforest, Expands Whole Foods

OLIPOP adds Rainforest Distribution, expands Whole Foods and adds Sprouts with exclusive launch of new Cherry Vanilla flavor; So Good So You Adds Sprouts Chainwide with three SKUs of its juice shot line; Ugly Drinks Enters Kroger in Tennessee; NOCCO Adds GNC

Celsius: Revenue Up 95% in Q1

Celsius reported over $28 million in revenue during the first quarter, a 95% increase over the same period last year and a new quarterly record for the brand.

Reed’s: Zero Sugar, Ginger Ale Drive 13% Q1 Growth

After production issues hobbled growth last year, Reed’s Inc. reported in an earnings call yesterday that it has rebounded with 13% net sales growth to $9.5 million in Q1. Speaking with investors yesterday, Reed’s CEO Norman Snyder said the company’s volume growth was driven by distribution expansion and higher velocities.

Watch Office Hours: Strategy, Pivots, and Planning during the Pandemic

This week's Office Hours features industry veterans Alan Murray and Brad Barnhorn, who, drawing upon years of experience working with brands as board members and operators, offer advice on forecast planning, organizational strategy and leadership during the pandemic.

LOUD Energy Drink to Launch at Nutrishop Stores Nationwide

NUTRISHOP, a national retail nutrition, wellness, and supplement franchise, has announced the debut of LOUD energy drink by Stance Supplements at NUTRISHOP stores nationwide and online at NutrishopUSA.com, starting May 18..