As the world prepares to enter the third month of the COVID-19 pandemic, the CPG industry is still working to adapt to a radically altered marketplace. Last week, three new reports from market research firms IRI, Datassential and Blue Chip, shone light on how consumer behavior has changed since March and what the industry should anticipate as the crisis eases and a new normal for consumer buying habits emerges.
Rock Grace, a beauty and wellness drink designed as a wine alternative, is set to launch a new release on May 8 called Rock Grace Ruby Reserve.
Nutrabolt, a global leader in sports nutrition and the maker of the nation’s fastest growing energy drink, C4® Energy, has launched initiatives to support communities that have been impacted by COVID-19.
The recently launched Boston-based enhanced water brand, Wake Up Water, has seen a spike in sales due to the increased shopping volume during the COVID-19 crisis.
Talking Rain Beverage Company, creators of Sparkling Ice, is excited to introduce Talking Rain Elevate (TRE), a unique non-carbonated, multifunctional performance water, to the industry.
Rabbit Hole and Tales of the Cocktail Foundation are pleased to announce a long-term partnership developed to provide immediate financial relief to the bar industry and support the 501c3 nonprofit's mission of leaving a long-lasting impact on the communities it touches.
Ritual Zero Proof, America’s first alcohol-free spirit alternative, is spicing up margarita season with the introduction of its newest product offering: Tequila Alternative.
New Hampshire-based NOBL Beverages, working with a group of private equity investors, has acquired defunct energy drink brand MATI for an undisclosed sum and plans to relaunch the organic drink line this year, the company announced today.
BevNET and NOSH’s new interactive streaming video series, Office Hours, will take place on Tuesdays at 3pm ET. The one-hour live call-in show aims to help food and beverage professionals connect with industry experts for helpful guidance and strategic insights during a time of uncertainty.
Grain & Barrel Spirits’(“G&B”) has released Chicken Cock Kentucky Straight Rye Whiskey in select markets, “The Famous Old Brand’s” first Rye in more than 70 years.
The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including a Giving Back Giveaway featuring ten food and beverage brands and donations being made to support marginalized communities in New York City.
Minneapolis-based startup Friendship Beverages is rolling out its first two brands — sparkling energy water Chirp and enhanced water Juni — at Target stores across the state this month.
IZO Agave Spirits aids in community preparedness efforts by temporarily suspending production to focus on making alcohol-based, natural hand sanitizer. Amid rising uncertainty regarding the spread of Coronavirus, IZO Agave Spirits Founder Gaston Martinez remains true to a proud heritage of collaboration and support.
In recognition of the 50th Anniversary of Earth Day [April 22, 2020], Pathwater, a brand founded on the mission of reducing plastic waste, announces the release of a limited-edition, stylishly sustainable bottled water, celebrating the planet with an eye-catching green design.
