News

Taste Radio Insider Ep. 58: The Path From Niche To Mainstream

In this episode, we’re joined by Kelly Heekin and Ben Schmidt, the co-founders of Hoist, a brand of hydration beverages developed to be a more palatable version of Pedialyte. They discussed their strategy for mainstreaming a niche concept, why “staying power and the ability to adapt” have been critical to Hoist’s development and how they communicated their vision to stakeholders.

Bulleit Frontier Whiskey Releases Limited-Edition 3D Printed Sneakers

Bulleit takes its latest Frontier Works project to Dallas as the next stop on its national tour collaborating with leaders in technology, art and mixology to reimagine the bar experience with an immersive 3D printed drinks and sneaker exhibition.

Pennsylvania Pure Distilleries Announces Release of Ready-to-Drink Cocktails

Pennsylvania Pure Distilleries, known for their multiple award-winning Boyd & Blair Potato Vodka and BLY Silver Rum, has announced the release of its newest product line of ready-to-drink cocktails. The cocktails will be sold in two varieties: Boyd & Blair Lemon & Lavender and Boyd & Blair Iced Tea & Lemonade.

Horizon Organic Introduces New Growing Years Milk

Horizon Organic, a pioneer in the organic dairy category, is proud to introduce Horizon Organic Growing Years, a new whole milk created specifically for children ages 1 to 5.

Maguey Melate Launches Mezcal Subscription Service

Maguey Melate is a growing mezcal subscription service based in the Southern Mexican state of Oaxaca where mezcal culture got its start. While they are known for delivering artisanal Oaxacan agave spirits directly to customers, their primary focus is bringing attention to the hardworking creators of these beverages and the storied process of producing mezcal that makes it so culturally significant.

Gallery: October’s New Products

In this gallery, we look at some of October’s notable launches, such as the latest from Health-Ade, Odwalla and REBBL, along with seasonal releases from Sparkling Ice, Hank’s Gourmet Beverages and Pressed Juicery.

Nestlé Pure Life Launches DC Collection Bottles

Nestlé Pure Life has introduced “DC Collection” bottles to its portfolio. The 330mL bottles, which feature DC characters, are made from 100% recycled plastic (rPET) and are 100% recyclable, including the cap.

Guayakí Self-Distribution Model Rolls On

As outlined by co-founder David Karr, Guayaki eventual goal is complete self-distribution, to which the brand is over halfway there with approximately 10,000 accounts -- or, “all of California and basically most of the U.S., outside of natural [retailers],” -- serviced by a fleet of over 300 electric cars.

Straightaway Adds ‘Paper Plane’ and ‘Spritz’ to RTD Cocktail Collection

Since launching their line of bottled cocktails in December 2018, Portland-based Straightaway has earned the respect of drink professionals and enthusiasts alike. After years of “bootlegging” their own libations for friends and family, local brand builder Cy Cain and drinks expert Casey Richwine co-founded Straightaway to allow more people to enjoy a harmoniously balanced cocktail with the same ease of opening a can or bottle.

Sammy Hagar and Guy Fieri Debut Santo Tequila Blanco

In the weeks following its introduction, Santo Tequila Blanco – a premium old world-style tequila from legendary rocker and entrepreneur, Sammy Hagar and acclaimed Emmy Award-winning chef and restaurateur, Guy Fieri – is heating up the California marketplace.