News

Expo Aftermath: Attendees, Exhibitors Regroup After Show Postponed

Prior to the postponement of Natural Products Expo West 2020 on Monday, as much as 60% of attendees said they planned to skip this week’s event. But many others -- including early stage entrepreneurs -- were surprised by the late decision. For many, the news came after they had already arrived in Anaheim, and for some mid-flight.

Gallery: Product Reveals and Rebrands

In this gallery, we highlight some of the notable new products, line extensions and rebrands from companies that were scheduled to exhibit at Expo West 2020, including Harmless Harvest's first venture into flavored coconut water, a new look and bottle for KeVita, new shots from More Labs and So Good So You and plant-based milk innovation from Elmhurst and Mamma Chia. 

Taste Radio Ep. 203: The Reason This Indulgent Brand Gets ‘Richer’ Every Year

Ben Van Leeuwen, co-founder & CEO of super-premium brand Van Leeuwen Ice Cream, spoke about how why running a lean and profitable company is a core element of its business strategy, how the brand has bucked the trend toward healthy eating, promoting brand pillars through packaging and the synergistic relationship between its stores and wholesale business.

Kinderfarms Announces Kinderlyte Advanced

Kinderfarms, maker of Kinderlyte, the first natural and effective, doctor-formulated oral electrolyte solution (OES) for children, has expanded its product offering with the launch of Kinderlyte Advanced.

BUBBL’R Expands Distribution to South Central U.S.

BUBBL’R Antioxidant Sparkling Water has been a game-changer in the sparkling water category, paving the way to create and dominate an “enhanced antioxidant sparkling water” category.

Wonder Drink Kombucha Launches at Target

Wonder Drink Kombucha, one of the first brands to help launch the $600 million kombucha beverage category 20 years ago, is thrilled to announce that their updated 14 oz bottles will be available at 900 Target stores by end of March nationwide.

Huney Jun Announces $250,000 Financing Round

Huney Jun is pleased to announce the conclusion of a second round of angel fundraising totaling $250K in January, 2020. Though not the largest round, the company has a more organic growth plan, that will allow it to invest profits into it’s facility and team as the company’s growth allows.

Brands Grapple With Coronavirus Conundrum at Expo West

Over the weekend, food and beverage companies are facing the potential of a Coronavirus-reduced Natural Products Expo West show were regretting sunk costs as they wondered whether they could do enough business with the show’s drastically-reduced retailer contingent to justify the money they had already laid out.

Teatulia Releases Four Unsweetened Organic Cold Brew Iced Teas

Teatulia’s Organic Iced Tea cans feature real cold-brewed tea with flavors ranging from simple (Signature Black and Easy Green) to exotic (Watermelon Black and Hibiscus Fusion), all with no sugar. They will be introduced at Natural Products Expo West in Anaheim, California from March 3-7. 

Susosu Water Unveils English Pouches for Two Year Anniversary

Since March of 2018, Susosu Water has been packaged in a unique aluminum pouch with Korean letterings. This upcoming March 2020, for their two year anniversary in business, Susosu Water is releasing their long-awaited English packaging.