News

Lance Collins, KDP Partner for Performance Energy Play Adrenaline Shoc

Lance Collins, the veteran beverage entrepreneur who founded NOS and CORE Hydration, is returning to the energy drink space with Adrenaline Shoc, a new “Fitness Enhanced Energy” brand that seeks to seize the momentum in a fast-growing segment of the energy space.

High Brew Coffee Launches “Brought Together by High Brew” Campaign

Major league baseball players, pitcher Walker Buehler, and power-hitter, Trevor Story, have more in common than their jerseys and positions might suggest: a love of High Brew Coffee. Having only been on opposing sides of the diamond, the two players found common ground thanks to the Austin-based brand.

Royal Cup Inc. Promotes Chip Wann to COO

Royal Cup, Inc. (Royal Cup) has announced that its board of directors has unanimously approved current chief financial officer (CFO) Chip Wann as the company’s first chief operating officer (COO). The board of directors recently created the COO position to further support the business’ strategic transformation and continued growth.

Monster Launches REIGN Sports Performance Beverage

Monster Energy, a leading manufacturer of energy drinks, kicked off the launch of its fitness-focused beverage, REIGN Total Body Fuel, by enlisting hundreds of New York’s most physically fit men and women to reign over Time Square’s busiest streets for a massive consumer march and sampling event.

Sweet Leaf Founder Christopher Leaves CAVU

Clayton Christopher, the founder of Sweet Leaf Tea and Deep Eddy Vodka, told BevNET that he’d left an active role within the CAVU organization earlier this year, although he is continuing to work as a board member and advisor to the brands in his portfolio from CAVU’s first two investment pools.

WhistlePig Rye Whiskey Receives $55M Revolving Line of Credit From JPMorgan Chase

WhistlePig, the No. 1 distiller in the fast growing, ultra-premium and luxury rye whiskey category,1 today announced that it received a $55 million revolving line of credit from JPMorgan Chase, extending the existing $40 million line with JP Morgan Chase, which was received in April 2018. The credit facility will provide the company with incremental funding to accelerate the production and aging of premium rye whiskey.

Bass Note Sangria Releases Raspberry Hibiscus Flavor

Known for its innovative fruit and herb combinations, award-winning Bass Note Sangria is releasing its latest flavor Raspberry Hibiscus this spring. The new ready-to-drink sangria flavor joins Bass Note’s existing line-up which includes Peach Tarragon, Cherry Lime Almond and Blackberry Sage.

Taste Radio Ep. 158: Why Ignorance Is Underrated According To This Successful Entrepreneur

A serial beverage entrepreneur, Joe Heron’s third act is perhaps his most ambitious. Having founded and successfully sold two brands -- functional drink Nutrisoda and Crispin, a line of premium hard ciders -- Heron is now at the helm of Copper & Kings, a brandy-centric distillery. In our interview, Heron explained why “the number one characteristic of an entrepreneur is stupidity,” and why the company “behaves like an incumbent, not a challenger.”

Grand Mayan Tequila Expands Premium Line with Reposado Expression

M.S. Walker has announced the nationwide expansion of the premium Grand Mayan Tequila line with the introduction of Grand Mayan Reposado. This new expression joins Grand Mayan Ultra Aged and Grand Mayan Silver to round out the growing brand’s line of premium tequilas.

Bimble Expands Retail Nationally

Bimble, a sparkling beverage with 25 mg of full-spectrum, hemp-derived CBD and lightly sweetened with raw honey, expands retail availability throughout the United States at SRP: $7.99.

Sammy Hagar and Guy Fieri Introduce Santo Fino Blanco Tequila, Los Santo Partnership

Legendary rocker and spirits pioneer, Sammy Hagar, has joined forces with acclaimed Emmy Award-winning chef and restaurateur, Guy Fieri, to create a new tequila: Santo Fino Blanco. Launching in May, Santo Fino Blanco is the second spirit in the Los Santo family, joining Santo Puro Mezquila, the world’s first and only blend of tequila and mezcal.

KDP Bottler Sues BodyArmor for Breach of Contract

The American Bottling Company, a subsidiary of Keurig Dr Pepper, has filed a lawsuit against BodyArmor and its founder and chairman Mike Repole, claiming wrongful termination of its contract after Coke took distribution rights and a minority stake in the brand last August.