Innovation Ventures, LLC, the Michigan-based maker of 5-Hour Energy shots, is no stranger to flexing its legal arm in order to protect its brand name. Having engaged in several trademark infringement lawsuits over the past 10 years, the company is now targeting two more energy shot makers it claims are treading on its intellectual property.
In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.
Having established its identity as a culinary-inspired cocktail product maker, Portland, Oregon-based brand The Bitter Housewife is aiming to kick off a new era next month with the launch of its first ready-to-drink product, Bitters and Soda.
Wells Fargo analysts surveyed c-store owners representing approximately 70,000 stores and found that retailers are largely positive about the opportunity to sell CBD products in-store, and see high levels of consumer interest despite current regulatory restrictions.
Two years after its launch, hydration beverage brand Basis has built a presence in its home market of Colorado. As it works to develop traction in natural channel retailers, the startup is now looking to break out of the Rocky Mountain region and make a play to disrupt the hydration space.
Doug Caplan is the co-founder of Back Bay Roasters, a company that delivers HPP cold brew coffee in a variety of formats. The Boston-based brand controls its entire production process including sourcing directly from farmers, roasting and packaging.
Ginseng Up, a Massachusetts-based producer of ginseng beverages, has invested $2 million into upgrading and expanding its co-packing facilities, including the launch of a new product development arm intended to provide turnkey services for beverage startups.
Specialty food company Stonewall Kitchen this morning announced an agreement to purchase the Vermont Village brand, a producer of organic applesauce and raw apple cider vinegars, from parent company Village Cannery of Vermont. Terms of the deal, which is expected to close in September, were not disclosed.
Lighthouse Strategies — the maker of the Cannabiniers and Two Roots lines of cannabis-infused non-alcoholic craft beers – announced today plans to roll out a line of non-infused, non-alcoholic craft beers.
In this episode Samuel Adams CEO Dave Burwick discussed how previous executive roles at PepsiCo, Weight Watchers and Peet’s Coffee have shaped his perspective on personal ambition, business strategy, enduring trends and leadership.
Wandering Bear Executes on Expansion Plans; Solt-ti Enters Walmart; Phocus Adds CVS, Grocery Chains; Sunwink Adds Whole Foods; Come Back Daily to Open Pop-Up Location
Seeking to move from coffee into the broader energy space, Minnesota-based Caribou Coffee announced today a new line of caffeinated sparkling beverages called Bou-Sted, set to launch this fall across its 600-plus cafe locations nationwide.
Brooklyn Crafted is a company that got its start as a producer of top notch ginger beers. Recently, the company has expanded into herbal teas, cinnamon drinks, and now this latest line, Calamansi-Ade.
Bobo’s founder Beryl Stafford and company CEO T.J. McIntyre spoke about their work dynamic, how they assigned responsibilities and guidelines for their respective roles, and why “the one thing that really serves as the foundational element of who we are is the actual bar.”
