In this gallery, we review a handful of notable new items showcased during this year's Summer Fancy Food Show, including a new energy tea, a pair of new releases from both Elmhurst and Brooklyn Crafted, two bag-in-box cold brew coffees and a concentrated kombucha syrup designed to work with Sodastream appliances.
The ways in which brands can effectively connect with consumers are constantly changing as social media and e-commerce platforms continue to evolve. While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram.
Since its launch a few years ago, Mansi has offered only a single product: a calamansi juice drink. This year, the company has introduced a second SKU called Calamansi Iced Tea.
In this video from BevNET Live Summer 2019, Whipstitch Capital co-founder and managing director Nick McCoy walks through how investment, mergers and acquisitions work in the beverage industry, breaking down topics including the core financial differences between the food and beverage spaces, how competition is increasing as new brands enter the market, and how major corporations think about acquisitions.
Matthew Rich is the founder and CEO of Be Mindful Beverages, a company aiming to provided better options for under served markets, starting with natural energy. Its first product line offers low sugar, organic and clean label energy drinks with sophisticated flavors, caffeine sourced from green tea and antioxidants and vitamins from natural juices and herbs.
Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”
Los Angeles-based kombucha maker Better Booch announced today it has raised $2.5 million in a funding round led by Crush Ventures, the venture capital arm of artist management firm Crush Music. The company has “bootstrapped” its finances since its 2012 launch and the funding round is the first time the brand has taken outside money.
Apple cider vinegar maker Bragg Live Food Products announced today it has been acquired by an investor group led by private equity firm Swander Pace Capital, positioning the 107-year-old wellness brand for expansion and innovation.
Nutrabolt CEO Doss Cunningham explained why focusing on premium as the guiding principle of the company’s business strategy was key to its development and that of its anchor brand, C4. He also discussed the mission and focus of his venture capital firm LivWell Ventures and the lessons he hopes to impart to brand owners within its portfolio. This episode is presented by Flavorman, the beverage architects.
According to Bill Weiland, founder and CEO of Presence Marketing, brand selection is a craft, not a science. It takes a full comprehension of category nuances and dynamics to determine a brand’s potential.
California-based juice bar chains Project Juice and Beaming Wellness announced last week they have merged to create Superfood Holdings LLC. The new entity will maintain both brand names, which combined operate 16 “organic clean-food kitchens” throughout California.
Keurig Dr Pepper (KDP) announced last week it is voluntarily withdrawing bottles of its Peñafiel mineral water line, three weeks after a class action lawsuit accused the beverage conglomerate of willfully ignoring tests showing the drinks contain dangerous levels of arsenic.
In this panel from BevNET Live Summer 2019, held June 12 in New York City, BevNET editor-in-chief Jeff Klineman sits down with three new fund managers to learn how these “new faces of beverage VC” approach investments, brand loyalty, ingredient trends, and entrepreneurship.
NBA legend Shaquille O’Neal has joined FORTO coffee shot maker Dyla Brands as an investor and will be the face of a $20 million media campaign for the product this fall, CEO and founder Neel Premkumar told BevNET. The size of the investment was not disclosed.
