Brand Profile: Perfect Hydration ‘Hyper Focused’ On Regional Growth

Standing out in the crowded bottled water category is no easy task. But in just over two years, alkaline water brand Perfect Hydration says it’s experiencing rapid growth in the Southern California market. This year, the brand is aiming to replicate that regional success as it moves to scale nationwide and begins competing head-on with some of the segment’s biggest names.

Poland Spring Announces Transition to 100% rPET by 2022

In its effort to remove the “single” from single-use plastic, Poland Spring today announced it has begun transitioning to recycled plastic (rPET) packaging across its still water portfolio, with the goal of reaching 100% rPET use by 2022.

Cannabis Forum: Creating Equality & Economic Justice in Cannabis

How can the cannabis industry grow in a manner that supports equality of economic opportunity and social justice for individuals and communities disproportionately affected by the war on drugs? At the Cannabis Forum next month we will explore potential answers to that vitally important question with the help of Rashaan Everett, the CEO of Good Tree Holdings LLC, and Willie Mack, Co-founder & President, Think BIG.

Taste Radio Insider Ep. 36: The Sudden Plan to Revolutionize a $40 Billion Category

This week’s episode features an interview with Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on “scalable hospitality.”

Gallery: May’s New Product Launches

In this gallery, we highlight a handful of the notable new products introduced to market or announced in the past month, including new packaging formats for Natalie’s Orchid Island Juice and CHERRISH, an imported flash-brewed coffee from one of Japan’s top RTD brands, and protein-packed chocolate milk versions of two classic candy bars.

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.

Review: Dripdash Kyoto Style Coffee

Dripdash is a recently launched ready-to-drink coffee that is marketed as a traditional Kyoto-style coffee. The product is available in a single SKU and is packaged in a 6 oz. glass bottle that requires refrigeration.

BevNET Live: Meet the New Faces of Beverage VC

There are more emerging beverage brands in the marketplace than ever before. How do they find the funding to support growth and compete with the big guys? Founding partners from TGZ Capital, M3 Ventures and LivWell Ventures will take the BevNET Live Summer 2019 stage next month to provide their take on the future of beverage and how it will be impacted by consumer trends.

VPX Files Motion to Expedite Injunction Ruling in Monster Case

Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.

Cusa Tea Closes $2.5M Series A Round

Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.

Cannabis Forum Kickoff Party: Join your Food and Beverage Buds at the Yotel Rooftop

The Cannabis Forum touches down in New York City for the first time this June, celebrating the pervasive integration of the food, beverage and cannabis communities. In collaboration with ForceBrands, The Cannabis Forum for Food and Beverage Kickoff Party will take place on June 13th at the Yotel Hotel Rooftop, 570 10th Ave, New York, NY 10036.

Elevator Talk: Agua Rica Offers a Refreshing Take on Aguas Frescas

Julian Hakim is a partner at Agua Rica, a modern aguas frescas brand that aims to bring the traditional Mexican treat to the drink isle in a natural way. The startup brand which launched just four months ago crafts its lineup of beverages using all natural and non-gmo ingredients with real cane sugar.

FDA Issues Guidance on Date Labeling

From “Sell By” to “Best Before” to “Best If Used By,” the many ways in which CPG products are date coded are creating consumer confusion over how long food is actually safe to eat.