Essentia Evolution: New Logo, Marketing Campaign Announced
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
Reyes Holdings Acquires Distribution Rights to Coca-Cola in California and Nevada
Reyes Holdings LLC has signed a letter of intent with The Coca-Cola Company to acquire the distribution rights for the soda giant’s products in California and Nevada as well as three bottling facilities.
BevNET LIVE: VEB President G. Scott Uzzell to Talk 10 Years of Brands and Investment
G. Scott Uzzell, the president and general manager of Venturing & Emerging Brands at The Coca-Cola Company, will speak on his company’s experience surveying, partnering with, and developing the landscape of entrepreneurial beverage companies over the past decade.
Industry Vets to Take on Cancer with Gratitude Foods
Inko's Founder Andy Schamisso and Attitude Drinks CEO Roy Warren have teamed with former Marvel Comics VP Bill Jemas for a new company that will focus on food and beverage products featuring ingredients said to help prevent cancer.
Only One Month until BevNET’s Food and Beverage Innovation Conferences in NYC
On June 11th through June 15th, BevNET Live (beverage), NOSH Live (packaged natural food), and Brewbound (beer) will pass the microphone to thought leaders and innovators from their respective industries. Speakers include founders and CEOs from CircleUp, Presence Marketing, Whole Foods, La Colombe, Halen Brands, Califia Farms, Founders Brewing, Bell’s Brewery, and more.
Review: HeyDay Cold Brew Coffee
Austin, Texas-based HeyDay is an upstart line of cold-brewed coffee drinks that appears to be aiming directly for the mainstream. The brand also has the calorie-conscious consumer in mind, with four flavor varieties that range from 15-80 calories per 12 oz. can.
BevNET Podcast Ep. 57: Whole Foods Fights to Remain Relevant
In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.
Review: Planet Fuel
Planet Fuel is a line of non-carbonated organic juice beverages that were created with the tween and teen consumer in mind. The aim is to offer something that is an alternative to the bevy of unhealthy and uncool beverages that target this age demographic. Did it succeed?
Vita Coco Calls Drinks “Squid Free,” Consumer to Pursue Legal Action
Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”
Pepsi Fire Spices Up Summer Soda Season
PepsiCo today announced the launch of Pepsi Fire, a cola spiked with a cinnamon-flavored twist, available nationwide for an eight-week period beginning on May 22.
Chuck Muth, Former Coke Exec, Moves from Bevs to Burgers
Longtime bottling and sales executive Chuck Muth announced his retirement from Coke in 2016, but apparently he couldn’t retire from Seth Goldman, his former boss at Honest Tea. The two are reuniting, this time around Beyond Meat, the plant-based protein brand where Goldman serves as executive chairman.
Review: Vita Coco Coconutmilk
As a category, coconut milk hasn’t been the most exciting dairy alternative option out there, at least in part due to the category having a plethora of off-tasting and poorly branded products. From our perspective, Vita Coco's product is leaps ahead of just about everything that it competes with.
Organic Dairy Industry Responds to WaPost Story on Certification Issues
A recent article in The Washington Post is raising concerns from some members of the organic dairy community about how the practices of some large scale organic dairy operations may be affecting the industry as a whole.
Review: Caribé Juices
When we first met Caribé juices back in 2015, the company was focused on positioning their products as “Exotic” juices. While this copy still remains, it’s much smaller, and flavor profiles have evolved and been repositioned.