Bulletproof Relaunches FATwater
Nearly a year after Bulletproof’s FATwater line was recalled from the market, the enhanced waters are back with a new formulation and package.
LifeAid Enters New Channels with Whole Foods, Sprouts and Safeway
LifeAid is breaking into natural and grocery channels with new distribution deals in Whole Foods, Sprouts, Wegman's and Safeway.
Not Dropping Out: Upstart Water Enhancer Brands Stalk MiO
As larger companies depart the category, a number of smaller, nimbler brands aimed at younger consumers have moved to occupy the fertile ground left behind.
BevNET Podcast Ep. 38: Mouthwatering Innovation? FoodMinds Says It’s In the Can.
In this edition of the BevNET Podcast, we're joined by Grant Prentice, the vice president of strategic insights for FoodMinds, a food nutrition communications and consulting firm, who talked about recent research on how packaging can impact beverage drinkers’ experiences and reinforce or complement beverage brand equities.
Boulevard Brewing Hires Former Zevia VP of Marketing
Gershon served as vice president of marketing for Zevia, a brand of zero-calorie sodas sweetened with stevia, from October, 2010 through July, 2016.
Video: Squeezing Out Disruption with Doug Evans, Founder of Juicero
Speaking at BevNET Live in Santa Monica, California on Dec. 6, Evans presented the story behind his latest venture - Juicero. An at-home juicer that leaves no mess by squeezing pre-packaged fruit and vegetables which are easily thrown away after use, much like a Keurig. No clean up required.
Original New York Seltzer Back in the Groove With New Lines, Big Growth
Relaunched for the 21st century, Original New York Seltzer is adding a zero-calorie line and reworking its advertising to prove it’s about much more than 80’s nostalgia.
Review: 1051 Electrolyte & Mineral Infusion Drinks
While there’s definitely some room for improvement with both the package design and the flavor, there’s a bigger question at hand: what is 1051 trying to be?
Video: Snackable Beverages Are “Center of the Bullseye” For Evolution Fresh
Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.
Video: Audacious Innovation – The Ripple Strategy
Ripple Foods co-founders Adam Lowry and Dr. Neil Renninger discuss their innovative plant-based milk alternative that uses scientific innovations to replicate the real feel of cow's milk.
REBBL’s Next Round: $10 Million
The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.
Nielsen Data: CSD Sales Remain Weak, Sparkling Water Continues to Surge
Dollar sales of carbonated soft drinks (CSD) decelerated, while sparkling water continues to impress, according to a new Wells Fargo Securities report detailing Nielsen xAOC (expanded all outlets combined) year-over-year beverage sales data for the four-week period ending on Nov. 5.
Video: WTRMLN WTR Co-Founder Discusses Brand Strategy, Core Communication
WTRMLN WTR co-founder and creative director Jody Levy offered up the company’s story and marketing strategy as a case study last week at BevNET Live Winter 2016 in Santa Monica, outlining the ideas and methods that turned WTRMLN WTR into a standout and striking brand.
PepsiCo to Launch Premium Water Brand LIFEWTR
PepsiCo will compete with Coca-Cola's Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.