This Week’s New Products: ‘Pure Love,’ ‘Mango Chainsaw,’ ‘Baja Blast’ and More

As January comes to an end, brands are offering consumers a slate of new products to power them through the tail end of the winter season. With Valentine’s Day on the horizon, shoppers will have the option to embrace the spirit of the holiday with a returning seasonal kombucha from GT’s, or turn to darkness with Liquid Death’s new flavored line.

Taste Radio: Just How Big Are These Big Deals, Really?

On the heels of the Coca-Cola Co.’s latest foray into alcoholic beverages, the Taste Radio team discussed the potential for Simply Spiked and assessed the mission and mechanics of a new industry group focused on promoting low-sugar, better-for-you CPG brands. They also reviewed major investment deals in the meat stick and hard kombucha categories and riffed on new and notable products, including a line of non-alcoholic aperitifs launched by musician Katy Perry.

Red Lady Rum Punch Launches in the U.S.

An entrepreneur mindset combined with music and great friends led to an adventurous Ready-to-Drink-Red Lady Rum Punch. Themed and developed from the experience, “The Red Lady joins the party where elegance, passion, and excitement encompass the celebrations of the moment.”

Distribution Roundup: Psychedelic Water Expands into Erewhon, Foxtrot

Psychedelic Water isn’t just expanding minds, it’s expanding on store shelves as the relaxation drink brand launches in Erewhon and Foxtrot retail accounts in Los Angeles and Chicago; also, non-alcoholic spirit producer Spiritless has signed a national partnership with beverage alcohol and CBD distributor Republic National Distributing Company.