Lifeway Announces “3.0” Strategic Plan Following Return to Growth

In 2018, fermented dairy brand Lifeway announced the beginning of “Lifeway 2.0,” a strategic revitalization plan to invigorate growth and expand the brand internationally. Now, speaking today at the virtual 2022 ICR Conference, CEO Julie Smolyansky said the goals of the plan have been achieved and the company is now beginning a new phase: “Lifeway 3.0.”

Harmless Harvest Vet Guilbert Takes on New Mission: Energy Drinks

Positioned to compete directly with Bang, C4 and the range of other high-caffeine energy drinks that have emerged from the supplement space over the last several years, Echelon packs its muscular, 300mg caffeine formula into an 8.4 oz. slim can in three flavors, each with a spicy kick: Yuzu Cayenne, Berry Habanero and Watermelon Thai.

Foxtrot Raises $100M for Expansion

FoxTrot thinks convenience stores and corner markets need a makeover, and now it’s got more cash to make that a reality. The retailer announced today that it has raised $100M to help expand into new markets and to invest into its ecommerce business.

Taste Radio: Most People Don’t Know ‘Jack.’ Annie Ryu Is Planning To Change That.

Jack & Annie’s founder/CEO Annie Ryu spoke about her initial vision to support farming communities in India by incentivizing production of jackfruit, how she began building the company while still an undergraduate student at Harvard, how Jack & Annie’s is positioned within a competitive set for plant-based meat and what she’s learned about entrepreneurship and the value of persistence.

Review: Recess Zero Proof Margarita

With Dry January in full swing, hemp and adaptogen-infused beverage marketer Recess recently dropped a limited edition flavor, Zero Proof “Margarita,” marking the first time the brand has directly marketed one of their products as an alternative to alcohol.

For No&Low Brands, Dry January Marketing Evolving

For brands in the burgeoning no-and-low space, the opportunity to build messaging around Dry January is clear. And as the movement has evolved, so have the approaches those brands are taking to drive eyes to the category, both during the month, and beyond.

Enlightened Hospitality Investments Closes Fund II

Foodservice-focused Enlightened Hospitality Investments (EHI) announced today that it has closed its second fund at $332 million. The round was oversubscribed, according to a press release, and included prior limited partners as well as new institutional partners, college endowments, strategic investors, and family offices.

Phocus Partners with 14th Annual Publix Florida Marathon

MELBOURNE, Fla. – The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running…

Safu Sake Launches First Product at Costco San Diego

The pandemic that we are suffering through has caused so many fabulous businesses to disappear and forever changed the landscape of the business world. Most people would never even consider…