Ohio Governor Temporarily Bans Intoxicating Hemp Through Executive Order
Ohio's Governor has announced an executive order to ban all intoxicating hemp products in the state for 90 days, effective Tuesday October 14.
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Could This Bill Legalize Intoxicating Hemp? Here’s A First Look.
An early draft copy of a federal bill legalizing consumable hemp products could circumvent the "backdoor" opened by the 2018 Farm Bill.
Nowadays Tests THC Template For Sports At F1 Miami Grand Prix; ‘It’s A Massive Experiment’
Hemp-derived THC brand Nowadays activated at Formula 1's Miami Grand Prix earlier this month, presenting a case study in how cannabis beverages can partner with live event venues.
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Target Begins THC Beverage Sales; ‘Monumental Day For The Category’
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
States of Confusion: Hemp, Cannabis Regulations in Conflict
The growth of the hemp THC business has shined a light on a system that allows the proliferation of legal cannabis in some states while also creating a thriving market for hemp THC beverages in others where cannabis is illegal.
Old Pal Brings ‘Classic, Shareable’ Style into Hemp Beverages With Plant Potion Mix
Rather than promising new-age wellness, Venice, Calif.-based cannabis brand Old Pal's attitude is unapologetically stoner-friendly and steeped in classic Americana vibes -- as seen in its Plant Potion hemp-infused drink mixes.
Levia THC Seltzer Returns to Original Founders
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
Jones Soda Exits Marijuana Mary Jones Drinks, Maintains HD9 Products
Jones Soda is offloading its Mary Jones intoxicating hemp brand to a privately held cannabis business as the drink maker “streamlines operations” and “focuses on core soda offerings.”
Cann Expands Portfolio With Aperol-Inspired Spirit Alternative
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
BevNET Live Day 1: Leadership Lessons & Collective Investing
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Beer Run: Can THC Brands Find Safety in Three-Tier System?
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
Web Weed: THC Drinks Crush It Online – But For How Long?
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
Tilray Hemp Drinks Hit 1,000 Points of Distribution
Canadian cannabis giant Tilray Brands’ intoxicating hemp beverages have generated $1.4 million in revenue so far in fiscal year 2025, boosted by distribution expansion to more than 1,000 points of distribution across 10 states.
A Drink With…Ty Gilmore, President Tilray Beverages, North America
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
JuneShine and Willie Nelson’s Social Tonic Duet: Willie’s Remedy+
The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
Hemp Industry Responds To California ‘Readopting’ Emergency Ban
Hemp industry stakeholders respond to the announcement that California has extended its ban of intoxicating hemp products for another three months.