Hemp-derived THC brand Nowadays activated at Formula 1's Miami Grand Prix earlier this month, presenting a case study in how cannabis beverages can partner with live event venues.
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
An early draft copy of a federal bill legalizing consumable hemp products could circumvent the "backdoor" opened by the 2018 Farm Bill.
Jones Soda is offloading its Mary Jones intoxicating hemp brand to a privately held cannabis business as the drink maker “streamlines operations” and “focuses on core soda offerings.”
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Canadian cannabis giant Tilray Brands’ intoxicating hemp beverages have generated $1.4 million in revenue so far in fiscal year 2025, boosted by distribution expansion to more than 1,000 points of distribution across 10 states.
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
Hemp industry stakeholders respond to the announcement that California has extended its ban of intoxicating hemp products for another three months.
Cannabis beverages are at a crossroads where on the one hand it is seeking clearer regulation on the path to broader retail distribution, but aligning with the alcohol industry could sacrifice hemp drinks' key growth driver: ecommerce sales.
Hemp-derived THC drink brands and beverage-alcohol distributors are growing closer as they seek to open up new opportunities in higher-dose products as value becomes a more pressing metric for shoppers.
Hemp-derived THC beverages and edibles are now officially off limits in California after the state's Office of Administrative Law approved Gov. Gavin Newsom's proposed emergency ban on Monday.
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
Hemp-derived cannabis companies face an uncertain path forward as they navigate an increasingly difficult climate for retail distribution as states like California restrict what can be sold and where.
