Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Additional Content
Distribution Roundup: Caliwater Adds Stater Bros. Markets on West Coast; Mananalu Enters Grocery Space With Sprouts Farmers Markets
After launching last year, Caliwater continues to expand its retail presence, most recently entering Stater Bros. Markets across Southern California. The Los Angeles-based brand, founded by actors Vanessa Hudgens and Oliver Trevena, hit store shelves earlier this month in Ginger & Lime and Wild Prickly Pear flavors.
Distribution Roundup: Jeng Adds Sarene On East Coast; Alkaline88 Enters Europa
In this week's Distribution Roundup, craft mocktail brand Jeng partners with beer distributor Sarene to service the East Coast, while Alkaline88 targets fitness and nutrition retailers via Europa Sports, plus news from Wynk, RISE Brewing Co., Poppilu, Play Mode and Rowdy Energy.
Legal Experts: Provi Suit Against Distributors ‘A Major Antitrust Case’
Last week, e-commerce beverage-alcohol platform Provi filed a complaint against Southern Glazer’s Wine and Spirits and Republic National Distributing Company (RNDC), alleging that the companies have unlawfully stifled the growth of its platform. The complaint filed March 29 in U.S. District Court for the Northern District of Illinois Eastern Division, alleges that the defendants have acted together and individually to “boycott, disparage and tortiously interfere with Provi’s business.”
Distribution Roundup: Ruby Hibiscus Water Goes Sparkling Via Amazon, Earth Fare; Three Trees Goes Chainwide in Whole Foods Market
In this Distribution Roundup, Ruby Hibiscus Water goes sparkling via Amazon and Earth Fare, nut milk maker Three Trees goes chainwide in Whole Foods Market stores and TEN Alkaline Spring Water flows into Meijer stores across the Midwest.
Distribution Roundup: GNGR, B Great Shots Score Gains; Gopuff Delivers Chamberlain Coffee
In this Distribution Roundup, shot makers GNGR Labs and B Great announce new retail gains, Shaka Tea enters Whole Foods Market stores nationwide and Alkaline Water Co. reports growth in the military channel. Plus, Gopuff delivers Chamberlain Coffee drinks to your door.
Provi Files Lawsuit Against Southern Glazer’s and RNDC, Alleges Violations of Sherman Antitrust Act
E-commerce beverage-alcohol platform Provi has filed a complaint against Southern Glazer’s Wine and Spirits and Republic National Distributing Company (RNDC) – the country’s two largest wine and spirits distributors – alleging that the companies have unlawfully stifled the growth of its platform.
Guayakí Self-Distribution Model Rolls On
As outlined by co-founder David Karr, Guayaki eventual goal is complete self-distribution, to which the brand is over halfway there with approximately 10,000 accounts -- or, “all of California and basically most of the U.S., outside of natural [retailers],” -- serviced by a fleet of over 300 electric cars.
Distribution Roundup: Waltz CBD Seltzer Launches in Colorado
Waltz CBD Seltzer Launches in Colorado; NOCCO Adds 500 Accounts Nationwide; Phivida Partners with Gotham Brands for Oki Rollout; Califia Farms Adds 3,200 7-Eleven Stores; Spindrift Launches in Publix; Cafe Agave To Expand Across the Country; Petal Adds Gelson’s; Positive Beverage Adds Target in California and Colorado
Wyoming Whiskey Announces The Winebow Group as Exclusive Wholesaler in Three States
Craft distiller Wyoming Whiskey is pleased to announce The Winebow Group as their exclusive wholesalers in the markets of Pennsylvania (Winebow), South Carolina (The Country Vintner) and Florida (Stacole Fine Wines).
Social House Vodka and Southern Glazer’s Wine & Spirits Reach Distribution Agreement
Social House Vodka, a new, handcrafted and gluten-free vodka from North Carolina, announced today its distribution agreement with Southern Glazer’s Wine & Spirits.
Valley Distributors Announces Purchase of Federal Distributors
Valley Distributors today announced that it is acquiring Federal Distributors of Lewiston, ME.
Arteasan Secures Distribution with Carmela Foods
Arteasans Beverages, makers of the only 5-calorie ready-to-drink iced tea infusions, today announced it has secured distribution with Carmela Foods, Inc. to continue its expansion into the Midwest region.
Jolt Cola Announces Amazon Distribution Deal
Jolt Cola announced today America's original carbonated energy drink will be sold on Amazon beginning October 20.
Jus By Julie Announces Partnership With Albert’s Organics
Premier blended smoothie brand JUS by Julie has announced a partnership with leading supermarket distributor of fresh and organic refrigerated products, Albert’s Organics, for national distribution and preferred beverage distribution in Metro New York City.