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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
With spring on the horizon and warmer weather on its way, many beverage brands are rolling out tropical-inspired RTD cocktails. In this roundup of new releases, Crafthouse Cocktails unveils two limited-edition highballs, Lone River Beverage Company rolls out a variety pack and De La Calle brings its flagship tepaches into the alcoholic beverage category.
With the official arrival of spring comes a number of new spirits ready to be enjoyed in the warming weather. From premium whiskey to White Claw branded vodka, here are the latest launches from American distillers.
Devil's Foot Beverage Company has been building a loyal following for its low-sugar, craft sodas in the Western North Carolina region and recently upsized its production capacity to expand in retail across the Southeast.
Dairy Farmers of America has entered a licensing agreement with cultured dairy brand Good Culture to make a probiotic fluid milk product that hopes to target a younger demographic.
Both BevNET and NOSH will have ongoing Expo West coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Harmless Harvest, Machu Picchu, La Colombe and Sanzo.
After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Non-alcoholic drink brand hiyo increased sales tenfold last year and beat its total sales from January 2022 in the first two days of 2023 saying it could have doubled sales during the month if it had more supply to offer.
In this week’s new products lineup, PlantBaby and Treehouse Naturals release new nut milk innovations, Minute Maid expands its line of Latin American-inspired Aguas Frescas and GHOST teams up with gaming lifestyle brand FaZe Clan.
In this week’s new products roundup, Coca-Cola teams up with a Grammy-award winning artist to unveil the newest addition to its Creations collection, Pepsi and XTEND take flavor inspiration from nostalgia candies and TikTok star Chris Olsen enters the CPG world with the debut of his coffee brand.
Just in time for Valentine’s Day, several whiskey brands are rolling out new expressions featuring tasting notes ranging from caramel and vanilla to nut brittle to butterscotch.
As cold and flu season rages on, this week’s new products gallery showcases immunity-boosting beverages from Favor and Ocean Spray. Plus, Renude introduces a mushroom-based twist on the classic matcha latte and Willa’s unveils an improved formula for its barista oat milk.
After testing the market for a premium sports drink for the past two years, Barcode is ready to move into national distribution. Recently, the fitness water hired a new COO to help scale the brand for a larger distribution push and new innovation in 2023.
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.
