Despite the explosive growth of the ‘water enhancer’ category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages.
Take Two, an upcycled foods company, is thrilled to announce the hire of Holly Hurley Feather as Head of Marketing. Most recently, Holly consulted for the Sonicare Brand at Philips, where she led the rebrand of the Protective Clean line and the launch of Philips One.
Monster Energy has developed a line extension like no other with the creation of Monster Reserve and their new crafted flavors, White Pineapple and Watermelon.
Your cocktail should serve you. That’s why Volley, the award-winning tequila seltzer made with just three clean ingredients (100% blue agave tequila, sparkling water, and organic juice) announced the rollout of a packaging innovation featuring a foil topper.
Convenience channel beverage sales were strong in the third quarter, according to the latest Beverage Bytes retailer survey by Goldman Sachs Equity Research, but ongoing supply chain disruptions are poised to put more pressure on brands and stores in the coming months.
Paul John Indian Single Malt Whisky, produced at the acclaimed John Distilleries in Goa, India, is thrilled to introduce Paul John Christmas Edition 2021.
With only 200 N°XIII red decanters available worldwide, the rare N°XIII experience is limited to one decanter per club per night. Only 0.0000038361% of people worldwide will have the chance to experience N°XIII.
Hood River Distillers has unveiled the newest addition to its popular Sinfire Cinnamon Whisky portfolio — Sinfire Sriracha Honey Whisky.
Elenita, the world’s first sparkling mezcal RTD, is thrilled to announce its partnership with Columbia Distributing in Washington State for its debut in the Pacific Northwest.
As a brand rooted in positivity and putting energy behind the actions that make the world a better place, ZOA Energy is proud to announce the company's partnership with TikTok positivity-focused influencers, referred to as "inspirators," JT Laybourne and Ed Delmore to showcase that #KindnessCan change the world.
Vitamin Energy, the most convenient way to nourish your body with vitamins while boosting your energy for up to 7+ hours, is proud to announce that the brand will now be sold at GNC.com.
Nirvana Water Sciences Corp. (“Nirvana”), is introducing its clinically proven muscle wellness spring water to the fitness community at the 40th annual IHRSA International Convention and Trade Show in Dallas Texas.
Genki Forest, Asia’s fastest growing beverage brand with over 1,000,000,000 cans and bottles sold globally, has released Genki Forest sparkling water in a new and convenient 330ml can on the US market.
Better-for-you mixer brand AVEC announced this week it has closed a $1.2 million seed funding round led by Gather Ventures, an investment firm specializing in plant-based products. The round also included funding from Black Ambition, a prize fund supporting minority-owned companies founded by singer Pharrell Williams.
