Launching in the U.S. in early 2022, the 5% ABV flavored malt beverage will be developed and produced by Boston Beer, while PepsiCo has set up a new entity to sell, deliver, and merchandise the product, according to a press release.
Soov announced the official brand launch of three functional digestion drinks intended to be a healthier alternative to ginger ale. Each flavor is lightly carbonated, made with real ginger and lemon juice, about 80% less sugar than ginger ale, and other ingredients that support digestion.
LiveWire Cocktail Co. is pleased to announce the release of its second bottled cocktail and the first with Shannon Mustipher, author of “Tiki: Modern Tropical Cocktails.” Inspired by a drink in her book, Holy Tyger is what Shannon describes as a “beach drink,” a whiskey sour riff with notes of lemongrass, made with Straight Bourbon, Rockey's Liqueur, Coconut, Lime, and Jamaican #1 Bitters. T
Elenita, the world’s first sparkling mezcal RTD, is thrilled to announce its partnership with Hensley Beverage Company for statewide distribution in the Arizona market.
Brew Pipeline announced the launch of Motörhead Ace of Spades Bourbon, its latest collaboration with rock legends, Motörhead. The bourbon will debut this weekend in limited edition Sturgis bottles around the rally.
Super Coffee has closed a $106 million Series C fundraising round, the company confirmed today. The round was led by Maryland-based venture group Durable Capital Partners and included participation by beverage industry veteran Clayton Christopher and former Peet’s Coffee CEO Dave Burwick, as well as another tranche from Anheuser-Busch InBev (AB InBev).
Monster Energy is back on Twitch on Wednesday, August 11, with another action-packed, star-studded stream featuring former two-division UFC champion Daniel Cormier and UFC flyweight champion Brandon Moreno, as well as professional gamer Juan “Hungrybox” Debiedma.
Joe Smith, a 45+ year veteran of the food, beverage, and hospitality industry, has been promoted to Executive Vice President of Sales at Monin Americas, the global flavor manufacturer.
Tired of complicated french presses and stale instant coffee when you camp or travel? Same. With Wildland Coffee's trendsetting Coffee in a Tea Bag, you can enjoy fresh ground coffee (not instant!) with the same ease and convenience of a quick stew of tea.
Uncle Matt's Organic, the nation's #1 selling brand of organic orange juice, is excited to debut its new look featuring a redesigned logo and packaging. It's been just over a year since the brand was welcomed back home to Founder and CEO, Matt McLean, who built and subsequently sold the company to Dean Foods in 2017, and bought it back in 2020.
A federal judge in Florida ruled this week that Monster Energy Corp. did not violate the trade dress of Bang Energy when it launched performance energy brand Reign Total Body Fuel in 2019, putting a cap on one branch of the ongoing legal feud between Monster and Bang manufacturer Vital Pharmaceuticals (VPX).
Death Wish Coffee Company, creators of the World’s Strongest Coffee, launched a fresh, new website to better serve their loyal customers and support their overall growth. The Upstate New York-based cult brand dared to make their online shopping experience as bold and iconic as their coffee.
Brush Creek Distillery, a small-batch distiller set in the one-of-a-kind epicurean center of world-renowned Brush Creek Ranch, announced today the launch of its first line of Brush Creek spirits into Texas and Colorado – the first markets outside of the Distillery’s home state of Wyoming.
ONE ROQ VODKA, announced the launch of Spotlight, its latest Club Privilege that will create yet another unique layer of Member experience - and value - to the company's already highly differentiated brand platform.
