Sorel Liqueur, a modern twist on a Caribbean classic, announces its relaunch following an investment from the Uncle Nearest Venture Fund. The recently established $50 million fund is intended to help Black-owned companies achieve their goals in the competitive spirits market.

A new craft spirits organization has been created to progress the affinity and passion for the Gin category in the U.S. amongst distillers, the beverage trade (on- and off-premise stakeholders), and media while celebrating the innovation within this growing category.

Columbus, Ohio-based Watershed Distillery is proudly unveiling its reimagined bourbon portfolio which releases on July 1 and includes not one, but two new bourbon products that celebrate the brand’s experience and bourbon-making credentials.

Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, announces the U.S. release of Sipsmith Strawberry Smash, a premium limited-edition gin handcrafted in celebration of partnership between the two British icons.

GREY GOOSE Essences is pleased to announce a partnership with multi-platinum recording artist SZA. She will serve as a creative consultant, lending her bold and expressive artistry to In Bloom, a one-of-a-kind virtual music experience where she'll perform new music from her upcoming sophomore album for the first time.

Splash Beverage Group, Inc. announced that Sam’s Club, a subsidiary of Walmart Inc. the largest retailer in the world, has expanded distribution of it's SALT Citrus flavored tequila by 48% over the first quarter of this year into 20 additional stores. SALT is authorized for sale in 42 Sam’s Club stores primarily in California, Arizona, New Mexico, and Florida.