Bolt24 Calls Out BodyArmor in New Ad Campaign

In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.

Fistful of Bourbon Launches Nationally

Bringing over 100 years of blending expertise to the world of bourbon, Fistful is the first from-the-ground-up American whiskey from the award-winning portfolio.

Templeton Rye Releases Caribbean Rum Cask Finish

This limited-edition American straight rye whiskey was originally matured to perfection for a period of five years in American oak flame-charred barrels and were specifically chosen from the distillery’s aging sourced stocks of rye whiskey.

Somrus Announces Launch of Coffee Cream Liqueur

Somrus -- the world’s fastest growing line of India inspired liqueurs -- announces Somrus Coffee Cream Liqueur, which joins Somrus Mango and Somrus Chai in the product line. Based on South India’s “kaapi,” Somrus Coffee Cream is made from coffee and chicory, together with real dairy cream from Wisconsin and quintuple distilled Caribbean rum.

Few Spirits Introduces Few Immortal Rye

Ever-innovating Evanston, IL distiller FEW Spirits has announced the release of FEW Immortal Rye, cask-strength FEW Straight Rye Whiskey proofed to bottling strength with cold-extracted “8 Immortals” tea from renowned Denver-based tea purveyor, The Tea Spot.

Bulletproof Raises $13M to Fuel Product Innovation, Omnichannel Growth

Nutrition platform brand Bulletproof 360 today announced a $13 million capital raise to fund the brand’s omnichannel expansion and the development of products in new and existing categories. The raise was led by Beliv, the Latin America-based business unit of multinational beverage corporation the CBC Group, and Rocana Ventures along with existing investors CAVU Venture Partners and Trinity Ventures.

Perrier Announces Collaboration with Takashi Murakami

PERRIER Carbonated Mineral Water has announced PERRIER x MURAKAMI, a new, vibrant collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER.

WW Launches First Ready-to-Drink, Canned Coffee Lattes

WW International, Inc., a global wellness company powered by the world's leading commercial weight management program, announced the launch of its new ready-to-drink coffee available now online at the WW Shop and in WW Studios in mid-October.