Elements Launches Functional Canned Drinks

Elements, a new brand of adaptogenic canned drinks informed by science and formulated for real life, will release on September 4th, 2020.

Office Hours: Lead Your Squad to Growth with John Maggio

If there’s one CPG product type that has managed to explode during the COVID-19 pandemic, it’s Ready-to-Drink Cocktails (RTDs). According to Nielsen, sales of RTDs grew more than 90 percent in the month of June, with more growth expected throughout the summer as Americans searched for ways to entertain — or keep themselves entertained — with limited, inconsistent access to restaurants, bars, or each other.

Taste Radio Insider Ep. 96: How SkinnyDipped Made Millions At Target… After Sneaking Into Google

Breezy Griffith, co-founder and CEO of fast-growing coated nut brand Skinny Dipped, spoke about why persistence was critical in landing the brand’s first retail accounts, how guts and guile got the products into the office pantries of Google and Microsoft, how she orchestrated national distribution of the brand at Target and why she’s turned to an industry veteran to manage day-to-day operations.

Review: Free Rain

Free Rain is a line of sparkling waters that are enhanced with functional ingredients and feature a unique flavor profile. The current lineup includes three SKUs: Tart Cherry & Siberian Ginseng for Energy, Blood Orange Ginger and Ashwagandha for Focus, and Blackberry & Passionflower for Calm.

Distribution Roundup: Kaló Hemp Seltzer Partners with Pepsi New York

Kaló Hemp Seltzer Partners with PepsiNY; EBOOST Expands to Over 2,500 Locations; CellDration Water Partners with Kroger, Adds 1,100 Doors; Liquid I.V. Launches Energy Multiplier in Costco; KÖE Kombucha Builds on Immunity Trend; Better Booch Expands in Whole Foods; Pop & Bottle Enters Walmart, 7-Eleven; Play Mode Enters UNFI; Natalie’s Rolls Out to Target