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People Moves: Adam Louras Steps Down as Iris Nova COO

Adam Louras Steps Down as Iris Nova COO to Launch Consulting Agency; Matt Kahn Leaves CELSIUS; Death Wish Coffee Appoints COO; Dunkin’ Brands CMO Steps Down; Zing Zang Names Brent Albertson as CEO

Iris Nova Announces First Brands in Investment, Distribution Portfolio

Functional beverage company Iris Nova has announced the first four beverage brands to be featured on the company’s “c-commerce” platform, which allows customers to order via text message and receive product within two days. The company has also taken an equity stake in each of the brands.

Dirty Lemon Introduces +aloe

DIRTY LEMON captures the essence of summer in a bottle with its first limited-edition seasonal release, +aloe. The formula combines the benefits of aloe vera and coconut water to deliver a thirst-quenching daily beverage to hydrate, cool and soothe summer skin.

Gallery: April’s New Product Launches

In this gallery, we highlight some of the notable new products that were launched or announced over the past month, including three new fruit-flavored sodas from Pepsi, a new batch of CBD-infused drinks, and the latest release from Dirty Lemon.

People Moves: Austin Allan Leaves Iris Nova for Ark Foods

Austin Allan has been named director of marketing at produce company Ark Foods, just three months after joining Dirty Lemon parent company Iris Nova as senior director of special projects.

Dirty Lemon Launches +retinol Beauty Elixir

Since debuting the first collagen-infused elixir in 2016, Dirty Lemon continues to push the boundaries of ingestible beauty. This month Dirty Lemon launches +retinol, its latest foray in nutricosmetics and the first-ever drinkable retinol to deliver youthful looking skin, reduce the appearance of fine lines and stimulate natural collagen production.

Gallery: January’s New Product Launches

The new year has kicked off with several new launches and line extensions, as January’s new product gallery features Dirty Lemon’s first release in a year of new monthly SKUs, Coca-Cola’s foray into non-alcoholic adult beverages and several launches which suggest the CBD beverage trend will continue to surge forward in 2019.

Coca-Cola Leads $15M Investment in Dirty Lemon Parent Co. Iris Nova

The Coca-Cola Company announced today it has taken a minority stake in Iris Nova, the parent company of functional beverage brand Dirty Lemon, leading a $15 million investment round that also included former baseball star Alex Rodriguez.

Dirty Lemon Discontinues Sales and Production of CBD Elixir

Functional beverage brand Dirty Lemon announced today that it will discontinue sales of its cannabidiol (CBD) infused SKU, +cbd, until the regulatory framework around hemp-derived CBD is clarified on a federal and state level.

Press Clips: Amazon Increases Minimum Wage for Employees

Amazon increases minimum wage for all its workers to $15 per hour; Bloomberg article questions whether kombucha can make it big or not; Canadian cannabis provider CannTrust exploring beverage opportunities; Dirty Lemon opens storefront.

Koa Ceases Operations, Founder Joins Dirty Lemon as COO

Unable to secure the necessary funding to continue production of its uniquely formulated beverages, Koa has shut down. Launched in 2009, the company developed a proprietary process to extract sugar and calories from a blend of fruit and vegetable juices, resulting in a clear, nutrient-rich drink that Koa marketed as “olakino.”

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