Re-Phocus: Brand Debuts New Look Amid Nationwide Expansion

Seeking “a little more pop on the shelf,” caffeinated sparkling water brand Clear/Cut Phocus has introduced refreshed packaging, which is rolling out now amid a nationwide expansion for the Kentucky-based brand. The new cans feature a cleaner graphic design with more saturated coloring and the added slogan “Naturally Energizing Sparkling Water.”

Phocus Launches Cola-Flavored Sparkling Water

Continuing to lead the functional sparkling water category, Clear/Cut Phocus (Phocus) is putting sugary soda on notice by taking over the only thing it had left – cola.

Distribution Roundup: Silverback Draft Tea Expands to 250 Doors

Silverback Draft Tea Expands to 250 Doors; Clear/Cut Phocus Adds Tops Friendly Market Stores; Rocky Mountain High Brands Grows Distribution for HEMPd Line; Queen City Hemp Expands in Midwest, Southeast; Glanbia Partners with Kalil Bottling Company for Optimum Nutrition Expansion

Phocus Launches New Peach Flavor

Clear/Cut Phocus (Phocus), the first-of-its-kind premium sparkling water containing natural caffeine from green tea and the amino acid L-theanine, has launched its new Peach flavor in conjunction with August’s National Peach Month.

Distribution Roundup: EBOOST Adds Sprouts, Life Time

EBOOST Launches Nationwide in Sprouts, Life Time Fitness; Liquid Death Partners with LA Distributing; C4 Partners with Polar; The Living Apothecary Adds Retailers Nationwide; Soylent Partners with Dot Foods; Clear/Cut Phocus Adds CVS Stores; Ginjan to Test in Walmart, Adds Whole Foods

Clear/Cut Phocus Announces National Availability at CVS Pharmacy

Clear/Cut Phocus (Phocus), a first-of-its-kind premium sparkling water containing natural caffeine and L-theanine, is now available at over 800 CVS locations nationwide. CVS has brought on Phocus as part of the pharmacy chain’s better-for-you-beverage program, a commitment to promoting the personal wellness of its customers by providing healthier beverage options on its shelves.

Clear/Cut Phocus Now Available in New York Through Big Geyser

Clear/Cut Phocus (Phocus), a first-of-its-kind premium sparkling water containing natural caffeine and L-Theanine, will now be available in select regions of New York including all five boroughs of New York City, Long Island, Westchester and Putnam County through Big Geyser Inc.

Distribution Roundup: Big Geyser Revamps Energy Roster Post-Monster

Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network