Headlines

MatchaBar Puts ‘Hustle’ First in Rebrand

Two years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now called “Hustle by MatchaBar.” The revamped products will feature new labelling and be split into two product lines: Hustle Energy and Hustle Tea.

Elevator Talk: Sofee Adopts Gypsy Brewing Model for Carbonated Cold Brew Coffee Line

Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.

Nut-based Brands May Adjust Calorie Counts After USDA Research

The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) has found that almonds, cashews, pistachios and walnuts all contain less calories than originally thought, according to a series of studies that began in 2012.

Full Plate: Meal Replacement Brands Target Growth in 2020

Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.

People Moves: Essentia Sales SVP Mike Sharman Departs for Recess

In this roundup of People Moves, Essentia's SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

Beyond RX, Rahal Talks Investing & Next Steps

What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.

BevNET Live Winter 2019 Video: Tyler Ricks on Creating Value For Investors

In this presentation from BevNET Live Winter 2019, Tyler Ricks, operating partner at Continental Grain and and Arlon Investments, spoke about how investors can add value beyond actual dollars and cents, and how entrepreneurs can attract and effectively work with those who do so.

People Moves: High Brew Coffee CMO Announces Exit

After four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015 after serving as vice president of field marketing at KIND, and has previously held positions at Glaceau and Red Bull. High Brew’s brand manager, Miles Aghajanian, will take over after her exit.

Monster Preps for Coke Energy Launch, Reign Expansion in 2020

During its annual investor call on Thursday, Monster Energy Corp. reported solid overall sales growth, while teasing several new innovations for this year that are set to directly compete with energy products from Starbucks and Celsius.

Taste Radio Insider Ep. 67: Your Side Hustle Could Be Worth Millions. And It Needs A Strategy

In this episode, Matt Weiss, founder/CEO of RIND Snacks, discussed his approach to incubating the skin-on dried fruit brand while maintaining his full-time job. Weiss spoke about how he assessed the financial and opportunity costs of entrepreneurship, the importance of open and honest communication with his employer while incubating RIND and why he believes in “relentless networking.”