In time for National Dive Bar Day this summer, Seagram's 7 Crown American Blended Whiskey is raising a glass to small businesses, including dive bars, across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the brand's new "Keep the Dive Alive" campaign.
Sorel Liqueur, a modern twist on a Caribbean classic, announces its relaunch following an investment from the Uncle Nearest Venture Fund. The recently established $50 million fund is intended to help Black-owned companies achieve their goals in the competitive spirits market.
A new craft spirits organization has been created to progress the affinity and passion for the Gin category in the U.S. amongst distillers, the beverage trade (on- and off-premise stakeholders), and media while celebrating the innovation within this growing category.
Following its U.S. debut online earlier this spring, European “micro drink” brand Waterdrop has opened its first domestic retail location in Miami.
The promise of endlessly recycled PET plastic is one step closer, as the Consortium – Carbios, L’Oréal, Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe – announces the successful production of the world’s first food-grade PET plastic bottles produced entirely from enzymatically recycled plastic.
Kill Cliff, the World’s best-selling and best-tasting clean energy drink, marks its 10th anniversary and longtime partnership with the Navy SEAL Foundation by dropping a limited edition Commemorative Can.
Columbus, Ohio-based Watershed Distillery is proudly unveiling its reimagined bourbon portfolio which releases on July 1 and includes not one, but two new bourbon products that celebrate the brand’s experience and bourbon-making credentials.
Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, announces the U.S. release of Sipsmith Strawberry Smash, a premium limited-edition gin handcrafted in celebration of partnership between the two British icons.
Atlanta-based BIOLYTE – the world’s first physician formulated, multi-use “IV in a bottle” – is officially National Sanitation Foundation (NSF) Certified, verifying its compliance with strict public health and safety standards and procedures as imposed by the NSF.
Arm yourself with the new G FUEL Brain Drive — available for pre-order at gfuel.com. It’s the extra boost you need to battle the overwhelming threat and preserve humanity.
Sugar-free soda maker Zevia filed for an IPO today to list on the New York Stock Exchange. The California-based company has applied to list under the ticker symbol ZVIA. Founded in 2007, Zevia produces zero calorie soft drinks naturally sweetened with stevia.
GREY GOOSE Essences is pleased to announce a partnership with multi-platinum recording artist SZA. She will serve as a creative consultant, lending her bold and expressive artistry to In Bloom, a one-of-a-kind virtual music experience where she'll perform new music from her upcoming sophomore album for the first time.
Splash Beverage Group, Inc. announced that Sam’s Club, a subsidiary of Walmart Inc. the largest retailer in the world, has expanded distribution of it's SALT Citrus flavored tequila by 48% over the first quarter of this year into 20 additional stores. SALT is authorized for sale in 42 Sam’s Club stores primarily in California, Arizona, New Mexico, and Florida.
EnnobleBeverages, a progressive Ready-to-Drink (RTD) business with Franks Red Hot Bloody Mary, Tipsy Tomato Bloody Mary along with TGIFriday’s canned cocktails, has added two industry veterans to their growing company. Jack McCraine was appointed the President of the company along with Scott Ebert as CFO.
